Observed Signal · Aug 8, 2023 · Policy Update · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive

TikTok: How Many Accounts Have 1M+ Followers

Executive Signal Summary

An analysis based on Social Blade data, summarized for TIME Magazine by Mariah Espada, shows tens of thousands of TikTok accounts have at least one million followers, underscoring the platform’s impact on the creator economy and digital marketing. The top three creators by follower count are Khaby Lame (over 160M), Charli D’Amelio (over 150M), and Bella Poarch (over 92M). Lame crossed 100M followers in 2021; D’Amelio did so in 2020. Fortune reports Lame earns around $750k per post. The article notes that TikTok’s For You Page recommendation algorithm drives viral growth, benefiting both top stars and many other creators. It also references a Digital Markets Act-related move, stating TikTok is developing a new, DMA-compliant recommendation system.

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Regulatory policy update (DMA) affecting platform recommendations

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Key Takeaways & Evidence Grounding

  • Around 39,000 TikTok accounts have at least 1 million followers, per Social Blade data cited in TIME Magazine.
  • Khaby Lame (>160M), Charli D’Amelio (>150M), and Bella Poarch (>92M) are the top TikTok creators by followers.
  • Khaby Lame surpassed 100M followers in 2021; Charli D’Amelio crossed 100M in 2020.
  • Khaby Lame reportedly earns about $750,000 per post, per Fortune.
  • TikTok’s For You Page algorithm drives viral reach; a new DMA-compliant recommendation system is being developed.
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: OnlineMarketing.de•Published: Aug 8, 2023
Original Coverage Title: “TikTok: So viele Accounts haben mindestens eine Million Follower | OnlineMarketing.de”

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