Observed Signal · Sep 24, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
TikTok Expands Tako AI Chatbot Test
TikTok is expanding its AI chatbot Tako trial within the Entertainment app. Tako, initially tested in the Philippines, is described as enabling conversational search and navigation, including an Ask feature in the Search tab and a dedicated Tako area with prompts. Reports indicate Tako availability is broadening to additional users, such as Jonah Manzano, though access is not yet universal. TikTok Communications Team has stated there are no current plans for a wider rollout beyond the early tests, and Tako is powered by a third-party chat assistant. The article notes potential privacy considerations for an EU rollout and recalls Tako’s earlier presence in 2023, alongside other AI efforts like Tonik for TikTok Music. Trademark activity around “TIKTOK TAKO” was observed by attorney Josh Gerben, underscoring brand protection efforts amid broader AI-enabled search discussions on social platforms.
Early-stage Tako testing; potential privacy considerations for EU rollout
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Key Takeaways & Evidence Grounding
- TikTok is testing an AI chatbot Tako to assist search and navigation in the TikTok Entertainment app.
- Tako was initially tested on the Philippines; broader availability to more users was reported.
- Tako is powered by a third-party chat assistant.
- TikTok Communications Team said there are no current plans for wider rollout beyond early tests.
- A trademark for 'TIKTOK TAKO' was filed by Josh Gerben.
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