Observed Signal · Dec 22, 2022 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
TikTok Adds 'Messages From All Accounts' DM Setting
TikTok is reportedly introducing a fourth Direct Messages privacy option that would allow receiving DMs from all TikTok accounts. Previously, users could choose among three settings: 'Suggested Friends' (messages from followers you follow, suggested contacts, and Facebook friends); 'From People You Follow and Have Messaged'; and 'From Nobody'. The new 'Messages from all accounts' option could help creators and brands expand their networks and explore potential collaborations directly on the platform. The feature was demonstrated in screenshots shared by social-media expert Matt Navarra on Twitter on December 21, 2022. The article also notes TikTok is testing Group Chats as an additional messaging option, with October reports indicating ongoing experimentation. If widely released, these updates could make TikTok a more versatile messaging hub for creators, brands, and audiences.
Moderate impact feature update for creators/brands on a major social platform.
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Key Takeaways & Evidence Grounding
- TikTok introduced a new fourth DM privacy option: 'Messages from all accounts'.
- Previously there were three DM privacy settings: 'Suggested Friends' (messages from followers you follow, suggested contacts, and Facebook friends); 'From People You Follow and Have Messaged'; and 'From Nobody'.
- Screenshots of the new option were shared by Matt Navarra on Twitter on December 21, 2022.
- TikTok is also testing Group Chats as a messaging feature, as noted in October.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
OK Future's AI 'Pressure Cooker' Campaign for Goodwipes
Former MullenLowe U.S. CEO Frank Cartagena launched creative shop OK Future to test generative AI's potential for a small agency. Their first project, a spoof of OpenAI's Astra ad for personal hygiene brand Goodwipes, was produced in four days using AI tools like ArtCraft, Seedance, and OpenAI's Astra model, cutting projected production costs from $700,000. The campaign, 'Meet Asstra,' gained over 1.5 million views on Reddit. However, Cartagena described the pace as 'unsustainable' and a 'pressure cooker,' with team members working around the clock and even threatening to quit. Goodwipes' SVP of Marketing, Meredith Diehn, emphasized trust in Cartagena and the value of experimenting with AI. The article highlights the growing use of AI in creative production, with 73% of marketers using GenAI for visual content and Gartner forecasting AI software spending to reach $981 billion by 2029.
Lo-fi UGC-style content outperforms polished ads
The article discusses the growing effectiveness of lo-fi and UGC-style content over polished brand advertisements in social feeds. Citing data from TikTok, System1, Meta, and Kantar, it reports that creator-led content achieves 70% higher click-through rates and 159% higher engagement than non-creator ads at the same CPM, and that viewers skip influencer content after 17.8 seconds compared to 7.9 seconds for traditional branded content. Meta partnership ads reportedly deliver 19% lower CPAs and 13% higher click-through rates. The article emphasizes that while lo-fi content feels authentic, it still requires deliberate strategy, including clear brand cues within the first two seconds. It advises brands to combine lo-fi production, genuine UGC/creator content, and a remix layer of existing footage to maintain creative freshness and performance on platforms like TikTok and Instagram Reels.
Amazon Dominates German E-Commerce with 63% Market Share
A new study by IFH Köln and General Evidence reveals Amazon's continued dominance in German e-commerce, with €69.1 billion in sales in 2025, a 63% market share. Its customer base grew to 55.9 million, and 97% of German online shoppers use Amazon, with 59% holding Prime memberships. However, competition is rising as Asian platforms like Temu and Shein collectively add €1 billion in revenue, while Otto and Zalando add €1.4 billion. The Bundeskartellamt fined Amazon €59 million for anti-competitive practices, which it is appealing. The study highlights growth potential in food and FMCG, where only 4.9% of sales are online, but Amazon already holds 46.1% of the online FMCG market. Amazon's influence extends beyond its own sales, affecting 41% of examined turnover via marketplace and services.
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