TikTok Adds Deezer Integration to Save Discovered Music

TikTok has expanded its music discovery feature Add to Music by integrating Deezer, enabling users to save discovered tracks directly to Deezer and listen anytime. Previously, Add to Music supported other platforms like Spotify and Apple Music; the new Deezer integration adds another default streaming option. TikTok Global Head of Music Partnership Development Michael Kümmerle notes TikTok’s role as a top music discovery destination and explains that Add to Music allows saving discovered tracks to a preferred streaming service for continuous listening. Deezer’s Chief Product & Technology Officer Matthieu Gorvan emphasizes preserving the moment of discovery and effortless playlisting. Social-media expert Matt Navarra also reported the Deezer partnership. The feature previously saved hundreds of millions of titles and billions of streams, and on first use, users can select Deezer as their preferred service, with the song automatically saved to a standard playlist.