Observed Signal · Sep 11, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
TikTok Adds After-Posting Mentions in Stories
TikTok has introduced a new feature that lets users add account mentions to a Story after it has been posted. Accessible from the Story's Share menu, a new Mention option appears in the bottom-left area, enabling post-publication tagging without re-uploading content. The change is pitched as a workflow improvement for brands and social media managers, reducing the need to re-create Story sequences when a collaborator wished to be tagged later. The update also marks a step toward cross-platform parity with Instagram, where post-upload mentions have been available since April 2022. The article frames the enhancement as a small but practical upgrade that aligns TikTok's creator tools with those of other platforms, with additional TikTok updates referenced in a separate piece. The article does not specify rollout timing and frames the update as part of a broader set of TikTok updates in 2024.
Minor platform feature update; not industry-shifting.
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Key Takeaways & Evidence Grounding
- TikTok now allows adding mentions to a Story after posting
- Users can add mentions by selecting 'Mention' from the Share options after opening a Story
- The feature aims to help Brands and Social Media Managers avoid re-upload
- Instagram offered post-upload mentions since April 2022; TikTok aligns with that parity
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
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