Observed Signal · Jan 17, 2025 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Threads Tests Music in Posts
Threads, Meta's text-first social app, is being tested for adding music to posts. Meta confirmed to TechCrunch that the feature is under internal development and targets Threads' user base of over 300 million monthly active users. Access to the music option is currently limited to selected creators and reverse-engineers, with the exact rollout timing and whether music will autoplay or require user action still unclear. The move mirrors existing music features on Instagram, including music-enabled posts and the Notes feature, and signals Meta's broader push to weave audio content across its apps. The discovery was first reported by reverse engineer Alessandro Paluzzi, highlighting ongoing experimentation as Threads competes with X for engagement and attention.
Technical release/testing of a major platform feature (Meta/Threads); large potential industry impact but not yet widespread
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Key Takeaways & Evidence Grounding
- Meta confirmed to TechCrunch that music in Threads posts is being developed and tested.
- Threads has over 300 million monthly active users during testing.
- The feature is currently internal with limited access for some creators and reverse engineers.
- Launch timing and whether music plays by default are not yet known.
- The discovery was noted by reverse engineer Alessandro Paluzzi.
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