Observed Signal · Nov 13, 2026 · Product Launch · Source: onlinemarketing.de · Impact: 2/5 · Sentiment: Neutral
Threads Rolls Out Custom Like Buttons with Emojis
Meta's Threads platform has fully rolled out its Custom Likes feature, initially tested in October. Users can now personalize the reaction to their posts by selecting emojis, stickers, or GIFs that appear when others like their content. Despite customization, the standard red heart icon remains in the post's bottom bar. Threads chief Connor Hayes announced the test, and the official Threads account confirmed the broad rollout. Users can set a custom like in the post composer by tapping the heart icon and choosing from available options. The feature is currently accessible on mobile. This update aims to give likes more personality and align with a user's brand or content style.
This feature update enhances user engagement on Threads, a major social platform, offering new creative options for brands and creators, but does not significantly shift the ad tech landscape.
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Key Takeaways & Evidence Grounding
- Meta's Threads has fully rolled out Custom Likes.
- Users can select emojis, stickers, or GIFs for likes.
- The feature was tested in October and announced by Threads chief Connor Hayes.
- The red heart icon still appears in the post's bottom bar.
- Custom Likes are currently available on mobile only.
Connected Companies & Entities
“Meta's Threads platform has fully rolled out its Custom Likes feature.”
“Meta's Threads platform has fully rolled out its Custom Likes feature.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Threads Adds Post and Sticker Overlay for Images
Meta's Threads is rolling out a new overlay feature for image posts, allowing creators to embed their own or third-party Threads posts directly onto images. Announced via the official Threads account, the feature is initially available to select creators in the mobile image editor under the 'Quote' option. Users can click on the overlay to navigate to the highlighted post, increasing visibility and engagement. Additional tools include the ability to add stickers and split images into nine-grid segments. The feature is expected to expand to all users soon. Alongside this, Threads has been enhancing its creator tools with an updated insights section for performance tracking. This update reflects Threads' ongoing effort to boost visual dynamism and engagement on the platform.
Threads Adds Stickers and Tests Music Clips
Meta's Threads is rolling out creative features that shift the app toward a more creator- and culture-driven feed. The platform has demonstrated a new sticker feature inside the post composer (currently in limited testing) and is testing the ability for users in some countries to add music clips to posts. The sticker demo was shared by a creator (techgirljen) and Head of Threads Connor Hayes confirmed music tests, sharing a Justin Bieber track as an example. OnlineMarketing.de published the report on 2026-05-08. The additions align Threads more with TikTok and Instagram-style creative tools and could increase user engagement, interaction formats, and appeal for creators and brands if broadly rolled out.
X expands posts to 20 images and videos
Social platform X has increased the media limit per post from four to twenty images and videos. The update, announced by Mobile Engineering Lead Jonah Katz, allows creators and brands to engage in more extensive visual storytelling. Competitors such as Instagram and Threads already support twenty visuals in carousels, while Bluesky allows up to ten. The feature is being rolled out gradually, and users may need to update their app to see it. The expanded limit could impact engagement and content strategy on the platform.
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