Observed Signal · Nov 21, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive
Threads rolls out Custom Feeds and Profile Sharing Card
Threads is expanding its feature set with two major updates. First, Custom Feeds allow personalized interest streams by aggregating topics and followed accounts into a single feed, with additions possible via search or the three‑dot menu. The feature is currently in testing for some users but rolling out widely. Second, the Profile Sharing Card with a QR code is already broadly available, enabling quick profile sharing via a CTA. Instagram had already deployed similar Profile Business Cards with QR codes in October 2024. The piece notes Threads’ rapid growth toward 300 million monthly active users, including over 275 million MAU in October and about 15 million new signups in November, alongside Bluesky surpassing 20 million users. Meta also signals plans to allow ads on Threads from January 2025 to monetize the platform, with early discussions of formats such as sponsored posts labeled as such.
Technical Release of Threads feature updates (Custom Feeds and Profile Sharing Card) by a major platform (Meta) with stated monetization plans for 2025.
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Key Takeaways & Evidence Grounding
- Threads tests and rolls out personalized Custom Feeds that merge topics and accounts into a single feed, with additions via search or the three-dot menu.
- Profile Sharing Card with a QR code is already rolled out for many Threads users, enabling quick profile sharing via the 'Profile share' CTA.
- Instagram rolled out Profile Business Cards with QR codes in October 2024.
- Threads is nearing 300 million monthly active users, with over 275 million MAU in October and about 15 million new signups in November; Bluesky surpassed 20 million users.
- Ads on Threads planned to start January 2025, with potential formats including sponsored posts labeled as 'Sponsored' (example cited).
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Related Market Signals & Shifts
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Threads Adds Shareable View Count Cards
Meta’s Threads has begun rolling out a feature that lets eligible creators publicly display their recent view counts and share them via a new "View Count Card." Creators must reach at least 10,000 views within a 30-day window to enable the public profile display, which is toggled in profile settings. The article notes Threads launched in summer 2023, introduced the view count metric in 2024, and added enhanced insights and attribution in summer 2025. Meta executives say recommendation improvements drove a 20% increase in time spent on Threads in Q4 2025. The piece also mentions additional platform developments (live chat, desktop DMs, advertising availability in some areas) and early testers and reporters who have posted screenshots of the new card feature.
Xbox Launches TV & Film Division; Meta Tests Link Restrictions
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Google launches unified agentic AI for Gemini
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