Observed Signal · Sep 20, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Threads Now Supports 20-Slide Carousels
Threads, Meta's social platform, has adopted Instagram's carousel expansion by enabling carousel posts with up to 20 slides (images or videos). The update mirrors Instagram’s move to raise the limit from 10 to 20 visuals, and Threads’ announcement indicates that users, including creators and brands, can publish longer visual carousels. Meta demonstrated the feature via Threads posts and official accounts, highlighting that carousels can convey more content across text, image, and video slides. The new capability enables richer use cases such as product presentations, side-by-side comparisons, step-by-step guides, and visually driven newsletters. Overall, the change broadens creative options on Threads and strengthens cross-platform consistency with Instagram.
Technical Release by Major Platform (Meta) enabling 20-slide carousels on Threads
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Key Takeaways & Evidence Grounding
- Threads now supports carousel posts with up to 20 slides (images or videos).
- Instagram previously expanded carousel posts to 20 visuals, up from 10.
- Meta demonstrated the feature on Threads via Posts from official accounts.
- Use cases include product presentations, step-by-step guides, creative photo projects, and visual newsletters.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Instagram Carousels Now Support 20+ Images
Instagram is expanding its Carousel post capability beyond the previous limit of 20 visuals, enabling posts with 20 or more images and videos, a change that also applies to Threads. The format remains one of the most engaging on the platform, though its reach still lags Reels. Notably, Adam Mosseri posted a Carousel with 23 visuals, and a Rings Awards post featured 26 visuals, illustrating real-world use of the extended Carousel. Instagram also confirmed a new swipe-enabled navigation layout that is ready for broader rollout. It remains unclear whether the 20+ visuals feature will be universally available to all users yet, as testing continues and some commentators question the necessity of more than 20 visuals. The development sits within broader creator storytelling use cases, such as product launches or behind-the-scenes content, and underscores Instagram’s ongoing feature evolution for creators.
Instagram Tests Per-Slide Captions; Threads Gets New Logo
Instagram is testing a feature that allows separate captions for each image or video within a carousel post, enabling creators and brands to place context, CTAs or comments inline with individual slides instead of a single post caption. Early screenshots were shared by creator Sarah Roizman and social‑media observer Ahmed Ghanem; the test appears limited to selected accounts and has not been officially announced by Instagram. The change could raise swipe rates, dwell time and make tutorials, product posts and infographics more informative. Separately, Meta introduced a new logo and wordmark for Threads as part of positioning the app as a more standalone creator- and community-focused social network; Meta executives Connor Hayes and Christopher Clare framed the redesign as signalling a “new, standalone era.” The article was published May 12, 2026 on t3n (content from OnlineMarketing.de).
Threads posts can be shared directly to Instagram Stories
The article describes a new cross-posting capability whereby Threads content can be embedded directly into Instagram Stories without leaving the Threads app, accelerating distribution and potentially expanding reach. Meta notes Threads has surpassed 400 million monthly active users, with ongoing updates such as Topic Spaces and other features designed to boost engagement. CFO Susan Li highlighted a 20% increase in Threads time spent in Q4 2025 during the earnings call, attributing growth to recent optimizations. The sharing flow is accessed via the Sharing icon, allowing Posts to be dropped into Stories in the correct format, and can be customized with stickers, text, and music. Beyond Stories, Threads can also be shared to Instagram Messages, Reels, Instagram Posts, and WhatsApp Status, underscoring deeper integration within the Meta ecosystem. New posting options like Topic Spaces, Ghost Posts, and long-post text attachments are being tested to enhance creator tools and reach.
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