Observed Signal · Sep 7, 2026 · Hiring · Source: DWDL · Impact: 1/5 · Sentiment: Positive
Media Market: Thorsten Schorn Joins RTL Radio with New Show
Thorsten Schorn, known for his 25-year tenure at WDR and as the voice of Vox's 'Shopping Queen', is moving to RTL Radio to co-host the 'Schorn-Show' with Andrea Ostermann, starting September 14. The daily show airs weekdays from 10 AM to 3 PM and features 'Feel Good Music.' Schorn emphasizes the importance of personality within strict radio formats and highlights radio's enduring strength in providing familiarity and emotional connection. He will continue his street interviews and remain involved with WDR for events like the Cologne Carnival and the Eurovision Song Contest. The move is part of RTL's strategy to integrate radio and TV, leveraging personalities like Schorn across platforms. RTL Radio, which relaunched in early August, is available nationwide via DAB+.
A notable personality move in the German radio market, but not a significant AdTech or MarTech industry event.
Key Takeaways & Evidence Grounding
- Thorsten Schorn is leaving WDR after 25 years to join RTL Radio, where he will co-host the 'Schorn-Show' with Andrea Ostermann starting September 14.
- The show airs weekdays from 10 AM to 3 PM and features 'Feel Good Music.'
- RTL Radio relaunched in early August and is available nationwide via DAB+.
- Schorn will continue as the narrator for 'Shopping Queen' on VOX and remain involved with WDR for the Cologne Carnival and Eurovision Song Contest.
- The move is part of RTL's strategy to integrate radio and TV, leveraging personalities across platforms.
Connected Companies & Entities
3 Entities mappedRTL Group
European broadcaster, streamer, ad seller and content producer.
“Thorsten Schorn will join RTL Radio to host the 'Schorn-Show'....”
WDR
German public-service broadcaster across radio, television and digital media.
“Thorsten Schorn left WDR after 25 years....”
VOX
German TV publisher brand within RTL’s broadcast and digital ecosystem.
“Thorsten Schorn is the voice of 'Shopping Queen' on VOX....”
Ontology Mapping & Concepts
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