Observed Signal · Sep 10, 2015 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Thomas Mendrina Named Sourcepoint General Manager International
Sourcepoint announced the appointment of Thomas Mendrina as General Manager International, integrating him into a leadership team that includes Ben Barokas and Brian Kane alongside Geir Magnusson, the former CTO of AppNexus. Mendrina previously served as Head of Media Publishing for Google Germany until August 2015 and earlier helped build the Real Time Bidding platform Admeld, following Google's 2011 acquisition of Admeld. He also held a role at Axel Springer as Head of Commercial Development. In Berlin, Mendrina will establish Sourcepoint's European headquarters, initially concentrating on the DACH region and later expanding into other European markets with a multilingual, international team. Sourcepoint positions itself as the first Content Compensation Platform for premium publishers, enabling monetization of content and reader dialogue amid rising ad-blocker use. Ben Barokas praised Mendrina’s publisher relationships and market knowledge, while Mendrina expressed enthusiasm about expanding Sourcepoint in Europe from Berlin.
Executive appointment signaling European expansion for a leading Content Monetization platform; moderate industry impact.
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Key Takeaways & Evidence Grounding
- Sourcepoint appointed Thomas Mendrina as General Manager International.
- Mendrina will establish Sourcepoint's European headquarters in Berlin and lead the DACH market first.
- Mendrina previously served as Head of Media Publishing at Google Germany until August 2015; he joined Google after Google's 2011 acquisition of Admeld.
- Sourcepoint leadership includes Ben Barokas and Brian Kane, with Geir Magnusson (ex-CTO of AppNexus) also in the core team.
- Sourcepoint's Series-A funding of $10 million was led by Spark Capital and the Foundry Group, with Greycroft and Accel Partners Europe; other investors include Michael Barrett, Joe Zawadski, Jonah Goodhart, and Matt Keiser.
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