Brand Campaign Market: Thjnk's First Bergader Campaign: Alpine Moments

Dairy company Bergader has unveiled its first major brand campaign developed by lead agency Thjnk München, titled 'Dein Bisschen Alpen' ('Your Little Bit of Alps'). The campaign departs from traditional cheese advertising by avoiding cow imagery, instead placing familiar everyday scenarios in alpine settings to evoke a sense of well-being. The campaign aims to increase brand awareness and attract younger consumers, uniting product lines under a single brand idea. Media planning and execution are handled by agencies JOM and NetzwerkReklame. The campaign spans linear and digital TV, retail media at the point of sale, OOH/DOOH advertising, and influencer collaborations.