Observed Signal · Jul 17, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
The Trade Desk Hires Vinny Rinaldi as VP, Client Strategy
The Trade Desk announced the appointment of Vinny Rinaldi as Vice President of Client Strategy & Growth. Rinaldi will report to COO Vivek Kundra and will work with brands and agencies to drive growth through data-driven advertising across channels including connected TV, retail media and digital audio. He joins from The Hershey Company, where he was Vice President of Consumer Connections, and previously held roles at Amazon, Google, GroupM and Dentsu. Rinaldi starts on July 27, 2026. The hire follows other recent senior appointments at The Trade Desk as the company strengthens its leadership team for future growth amid increased AI-driven advertising activity.
A leadership hire at a major DSP (The Trade Desk) strengthens client strategy capabilities but is not industry-shifting; relevant to advertisers and partners using the platform.
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Key Takeaways & Evidence Grounding
- The Trade Desk appointed Vinny Rinaldi as Vice President of Client Strategy & Growth.
- Rinaldi will report to The Trade Desk Chief Operating Officer Vivek Kundra.
- Vinny Rinaldi previously served as Vice President of Consumer Connections at The Hershey Company and has worked at Amazon, Google, GroupM and Dentsu.
- Rinaldi will start his role on July 27, 2026 and will advise on opportunities across connected TV, retail media and digital audio.
- The appointment follows other recent senior hires at The Trade Desk, including Nate Olmstead (CFO), Sarah Gavin (CMO, EVP) and Kristi Argyilan (Chief Commercial Officer, EVP).
Connected Companies & Entities
8 Entities mapped“The Trade Desk, a leading advertising technology company, announced that Vinny Rinaldi has joined the company as Vice President of Client St...”
“Most recently, Vinny served as Vice President of Consumer Connections at The Hershey Company....”
“Prior to that, he’s worked on both agency and technology side, with stints at Amazon, Google, GroupM and Dentsu....”
“Prior to that, he’s worked on both agency and technology side, with stints at Amazon, Google, GroupM and Dentsu....”
“Prior to that, he’s worked on both agency and technology side, with stints at Amazon, Google, GroupM and Dentsu....”
“Prior to that, he’s worked on both agency and technology side, with stints at Amazon, Google, GroupM and Dentsu....”
“Author: Business Wire...”
“MarTech Series published the announcement (Author: Business Wire) on July 17, 2026....”
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