Observed Signal · Jun 10, 2026 · Board Appointment · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
The Trade Desk Appoints David Haddad to Board
The Trade Desk announced the appointment of David Haddad to its board of directors. Haddad is a veteran media and entertainment executive with more than three decades of experience, most recently serving at Warner Bros. Entertainment—where he was President of WB Games—and previously as Chief Operating Officer of Activision Blizzard, with earlier senior roles at Vivendi Games, Mattel and Disney. Jeff Green, CEO and Co‑Founder of The Trade Desk, praised Haddad’s operational and media expertise as valuable for the company’s continued growth and work to support the open internet. The announcement was published via Business Wire on June 10, 2026.
Leadership appointment at a major DSP (The Trade Desk) adds experienced media and entertainment expertise to its board, which may influence strategic direction but is not industry‑shifting.
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Key Takeaways & Evidence Grounding
- The Trade Desk appointed David Haddad to its board of directors.
- David Haddad has more than three decades of leadership experience in media and entertainment.
- Haddad most recently served at Warner Bros. Entertainment and was President of WB Games.
- He previously served as Chief Operating Officer of Activision Blizzard and held senior roles at Vivendi Games, Mattel and Disney.
- The announcement was published on June 10, 2026 via Business Wire (republished on MarTech Series).
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The Trade Desk Adds Penry Price to Board
The Trade Desk appointed advertising executive Penry Price to its board of directors on July 13, 2026. Price brings more than two decades of marketing and ad‑tech experience — including senior roles at LinkedIn, Dstillery and Google — and is co‑founder of workflow‑intelligence firm 37Arc and founder/managing partner of Charcoal Advisors; he has also served on Church & Dwight’s board. His track record includes a key role at Google in the company’s $3.1 billion DoubleClick acquisition. Price joins as The Trade Desk faces a wave of high‑profile departures and a near 73% year‑over‑year stock decline, erasing roughly $60 billion in market value since late 2024. CEO Jeff Green praised Price’s marketer‑first leadership and AI expertise, framing the appointment as bolstering the board as AI reshapes advertising and supports the open internet.
The Trade Desk Appoints Drew Vollero to Board
The Trade Desk announced on March 25, 2026 the appointment of Drew Vollero to its board of directors. Vollero brings over three decades of financial and operational experience, currently serving as Reddit’s first Chief Financial Officer and having guided Reddit through its March 2024 IPO. He previously served as CFO of Allied Universal and was Snapchat’s first CFO, participating in Snap’s transition to a public company. The Trade Desk said Vollero’s financial expertise and experience scaling high-growth technology companies will support the company’s global expansion and long-term value creation. Jeff Green, CEO and co-founder of The Trade Desk, commented on the appointment.
The Trade Desk Hires Vinny Rinaldi as VP, Client Strategy
The Trade Desk announced the appointment of Vinny Rinaldi as Vice President of Client Strategy & Growth. Rinaldi will report to COO Vivek Kundra and will work with brands and agencies to drive growth through data-driven advertising across channels including connected TV, retail media and digital audio. He joins from The Hershey Company, where he was Vice President of Consumer Connections, and previously held roles at Amazon, Google, GroupM and Dentsu. Rinaldi starts on July 27, 2026. The hire follows other recent senior appointments at The Trade Desk as the company strengthens its leadership team for future growth amid increased AI-driven advertising activity.
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