Observed Signal · Aug 9, 2024 · Market Research · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
The Most Hype Olympic Stars on Social Media
An analysis by influencer marketing platform Kolsquare shows German Olympic athletes dominating social media during the Paris Games. Dennis Schröder leads in mentions (410) from Jan 1–Aug 1, 2024, with Jule Brand (267), Alicia Schmidt (254), Lena Oberdorf (241), and Alexandra Popp (226) following. In engagement terms, Schröder tops at 9,489,911, followed by Oberdorf (3,676,372), Giulia Gwinn (3,434,092), Lea Schüller (2,944,310), and Brand (2,921,616). EMV figures place Schröder at €20M, with Oberdorf €6M, Gwinn €5.7M, Brand €5.5M, and Schüller €5M. Adidas leads brand partners by share of voice with 1.74M engagement (06.05–06.08.2024) and an EMV of €3.83M, with EDEKA (€1.2M) and Emma (€995k) also appearing among top performers. The report highlights room for brands to further leverage Olympic hype through influencer partnerships.
Moderate industry relevance: insights into influencer marketing during the Olympics; not industry-shifting.
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Key Takeaways & Evidence Grounding
- Dennis Schröder: 410 mentions (Jan 1–Aug 1, 2024) and 9,489,911 engagement.
- Top five mentions: Dennis Schröder (410), Jule Brand (267), Alicia Schmidt (254), Lena Oberdorf (241), Alexandra Popp (226).
- EMV leaders: Schröder €20M; Lena Oberdorf €6M; Giulia Gwinn €5.7M; Jule Brand €5.5M; Lea Schüller €5M.
- Adidas leads share of voice with 1.74M engagement (06.05–06.08.2024) and EMV €3.83M; EDEKA €1.2M; Emma €995k.
Connected Companies & Entities
4 Entities mappedRelated Market Signals & Shifts
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