Observed Signal · May 15, 2018 · Award · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Territory Media and Payback win DRIVE Awards 2018
At the Performance Marketing Summit 2018 in Munich, the DRIVE Awards recognized the year’s top performers in two categories: Best Performance Agency and Best Online Marketing Campaign. Territory Media GmbH received the DRIVE Award for Best Performance Agency, for its cross-channel campaigns that impressed the jury. Payback GmbH earned the Best Online Marketing Campaign 2018 award for the Rubbel die App campaign, which measurably boosted app installations and usage. The awards ceremony took place on May 9 at the Muffathalle during a sold-out summit organized by intelliAd Media GmbH. The jury included notable industry voices such as Ulrike App (W&V), Frank Kemper (Internet World Business), Prof. Dr. Peter Gentsch (diva-e Strategy), Erik Siekmann (Digital Forward), Marc Stahlmann (OnlineMarketing.de), and Dr. Bernd Storm van’s Gravesande (Bits & Pretzels, Aboalarm). Frank Rauchfuß of intelliAd praised the community and the program, noting the event drew more than 350 attendees and speakers. DRIVE stands for Digital and Revolutionary Innovators Adding Value Through Excellence.
Industry event / award coverage in AdTech/MarTech
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Key Takeaways & Evidence Grounding
- Territory Media GmbH won DRIVE Award for Best Performance Agency 2018 at the Performance Marketing Summit 2018 in Munich.
- Payback GmbH won DRIVE Award for Best Online Marketing Campaign 2018 for the 'Rubbel die App' campaign.
- DRIVE stands for Digital and Revolutionary Innovators Adding Value Through Excellence.
- The summit occurred on May 9 at Münchner Muffathalle and was organized by intelliAd Media GmbH.
- Jury members included Ulrike App, Frank Kemper, Prof. Dr. Peter Gentsch, Erik Siekmann, Marc Stahlmann, Dr. Bernd Storm van’s Gravesande, and Frank Rauchfuß.
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