Observed Signal · Sep 29, 2026 · Funding · Source: Trending Topics (DACH/CEE Innovation & Tech) · Impact: 3/5 · Sentiment: Positive
EMERAM Invests Double-Digit Millions in Loyalty Platform
Upper Austrian loyalty platform hello again has closed a growth financing round in the double-digit millions, with Munich-based private equity firm EMERAM taking a significant minority stake of over 25%. The exact amount is undisclosed but reportedly in the mid-double-digit millions. The co-founders and initial investors retain majority ownership and operational control. Funds will be used for DACH expansion, European growth, and new AI features, including an AI autopilot for personalized push notifications. Founded in 2017, hello again operates a white-label SaaS platform for digital loyalty programs, serving over 1,000 customers such as Deichmann, Müller, and L'Osteria, with about 18 million active users in 28 countries.
This growth investment in a loyalty SaaS platform signals continued PE interest in European martech, but it is a mid-market deal with limited industry-wide impact.
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Key Takeaways & Evidence Grounding
- EMERAM acquires a minority stake of over 25% in hello again, investing a mid-double-digit million sum.
- hello again serves over 1,000 customers, including Deichmann, Müller, and L'Osteria, and has 18 million active users in 28 countries.
- The funding will be used for expansion in the DACH region, European growth, and AI feature development.
- Founders and initial investors retain majority ownership and operational control.
- Founded in 2017, hello again is based in Leonding, Austria.
Connected Companies & Entities
4 Entities mapped“In the DACH region, these include Payback as a classic multi-partner program...”
“Punchh (part of PAR Technology)...”
Ontology Mapping & Concepts
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