Observed Signal · Mar 16, 2026 · Technical Release · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Tells.co First to Launch RCS Messaging in the U.S.
Tells.co, an AI-powered high-volume messaging platform, announced it has been approved to deploy RCS Business Messaging in the United States, placing the company among the first U.S. platforms able to run production RCS campaigns. RCS (Rich Communication Services) enables app-like, rich-media interactions inside a consumer’s default messaging app — including high-resolution images, interactive buttons, branded sender identities and product carousels. Tells.co said it has launched advanced RCS features such as AI-generated personalized video messages, interactive product carousels with action buttons, verified branded sender profiles, and rich action links for tap-to-call, appointment scheduling, payments and directions. The company framed the approval as an early advantage as RCS gains momentum following Apple’s adoption and expanding carrier support in the United States.
Approval enables a vendor to run production RCS campaigns in the U.S., representing early commercialization of a richer messaging channel as Apple and carriers adopt RCS — relevant to marketers and messaging platforms but not industry-shifting on its own.
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Key Takeaways & Evidence Grounding
- Tells.co received approval to deploy RCS Business Messaging in the United States.
- Tells.co is an AI-powered messaging platform specializing in high-volume SMS and next-generation business messaging.
- Tells.co launched RCS features including AI-generated personalized video messages, interactive product carousels with action buttons, verified branded sender profiles, and rich action links (tap-to-call, appointment scheduling, payments, directions).
- Industry momentum for RCS is increasing after Apple adopted RCS support and U.S. carriers have grown support for the protocol.
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Tells Launches RCS Business Messaging for Verified Brands
Tells announced general availability of Tells RCS Messaging in the United States on June 9, 2026. The product delivers verified-brand RCS messages to both iOS and Android using Google’s RCS Business Messaging and Apple’s RCS Universal Profile, and provides automatic SMS fallback through a single API call. Verified senders display brand logo, registered name and a verification checkmark in recipient threads. The platform supports rich cards, carousels, suggested replies, action buttons (call, URL, calendar event, one‑time location), read receipts and typing indicators where supported. Tells says throughput for verified brands is comparable to short code SMS, and the capability is available to existing and new Tells customers after completing brand verification. Developer documentation and sample payloads are published in Tells’ developer portal.
RCS Revolutionizes Mobile Marketing: What You Must Know
RCS (Rich Communication Services) is accelerating as a marketing channel after Apple added RCS support to iPhones (iOS 18) and Apple and Google began testing cross-platform RCS encryption. Adoption and daily usage metrics rose sharply in 2024–2025: Google reported over 1 billion RCS messages daily in May 2025, T-Mobile users sent ~613 million daily RCS messages, and Infobip reported 550% RCS adoption growth in 2024. Vendors and platforms launched RCS-focused features and services — Twilio introduced Rich Content Cards and later announced general availability of RCS for customers, Attentive launched RCS Business Messaging in the U.S., Infobip deployed RCS across the four major U.S. carriers, and Cordial added RCS support. Reports highlight benefits (higher open and click rates) and risks (projected growth in RCS fraud). Marketers and vendors expect RCS to enable richer, measurable mobile experiences and new commerce flows inside messaging.
EZ Texting Launches AI-Powered RCS Business Messaging
EZ Texting, an SMS marketing platform for small and mid-sized businesses (SMBs), has launched RCS (Rich Communication Services) Business Messaging, an AI-powered suite of interactive features that delivers 3-7x higher click-through rates compared to standard SMS. The new offering enables 230,000+ small business owners to send branded messages with verified sender identities, interactive carousels (up to 10 HD cards), HD media support (up to 100MB), smart automation (chatbots and in-message payments), and reliable delivery via automatic SMS fallback. The solution is designed for immediate deployment without requiring dedicated developers, bringing enterprise-grade communication tools to SMBs. The platform combines AI-powered automation with native messaging app experiences to help businesses execute sophisticated lead-nurture campaigns.
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