Observed Signal · Jun 29, 2026 · Hiring · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Switzerland Tourism Appoints Claudio Zemp in Frankfurt
Switzerland Tourism announced that Claudio Zemp will move to Frankfurt to become Market Head Germany effective 1 September 2026. Zemp will lead a 15-person team across Frankfurt and Berlin and take responsibility for Switzerland’s largest outbound market. He succeeds Jörg Peter Krebs, who returned to the Zurich headquarters in May to fill a newly created Head of Transformation role. Zemp has worked for Switzerland Tourism for more than 15 years, most recently as Market Group Leader Americas based in New York for seven years; earlier roles include Market Manager India (Mumbai) and Manager UK & Ireland (London).
Regional leadership change at a national tourism marketing organization; relevant to marketing/communications but limited wider AdTech/MarTech impact.
Track MySwitzerland.com Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Claudio Zemp will become Market Head Germany for Switzerland Tourism effective 1 September 2026.
- Zemp will lead a team of 15 people across Switzerland Tourism’s Frankfurt and Berlin offices.
- He succeeds Jörg Peter Krebs, who returned to Switzerland Tourism’s Zurich headquarters in May and became Head of Transformation.
- Claudio Zemp has worked at Switzerland Tourism for over 15 years, including seven years as Market Group Leader Americas (New York), four years as Market Manager India (Mumbai), and an earlier role as Manager UK & Ireland for the Switzerland Convention & Incentive Bureau (London).
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Bertakomm Appoints Romain Clivaz to Lead Lausanne Office
Romain Clivaz will join Bertakomm as Senior Consultant and head of its Lausanne office (West Switzerland) starting 15 September 2026. Clivaz leaves his role as head of Opinion & Debates at the daily newspaper Le Temps; his background includes journalism at Tamedia and Radio RTS and a 2019–2023 stint as personal assistant to Federal Councillor Karin Keller‑Sutter. Bertakomm is described as a partner‑led agency for strategic communication and politics, employs around 40 people across Swiss locations, and shares its Lausanne premises with PR firm FTC Communication. CEO Roland Siegenthaler says Clivaz will help expand Bertakomm’s presence in the Romandie and strengthen the local partnership with FTC Communication.
Kiosk Agency Wins Zurich Tourism PR Account
Zurich Tourism has appointed Kiosk Agency as its ongoing partner for media relations in the Swiss market, switching from a previous project-by-project approach to a fixed collaboration. Announced effective immediately, Kiosk Agency will support Zurich Tourism’s media-relations team across German-speaking Switzerland, the Romandie and Ticino, and will also accompany selected PR activations and events. Kiosk Agency founder Julie Maio explained the partnership aims to raise visibility for Zurich’s cultural, gastronomy and creative scene alongside its established reputation as a financial centre. Kiosk Agency, founded in 2020, advises national and international brands in tourism, watches, beauty and home & living across PR, events and influencer marketing. No details on contract length or financial terms were disclosed.
Adrian Eng joins CH Media's Schweiz heute
Adrian Eng will become Chief of the Desk (Chef vom Dienst) at CH Media's new national news portal 'Schweiz heute' effective 1 November. Eng is currently News Chief at the Tages-Anzeiger and previously served nearly ten years (from 2014) as CvD at Watson, which is also part of CH Media. He has earlier held editorial roles at 20 Minuten. CH Media says Eng will also be responsible for core/mantle content on its regional news platforms. Patrik Müller, Editor-in-Chief of CH Media, described Eng as an experienced news professional whose expertise will support the build-out of Schweiz heute.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.