Observed Signal · Jun 22, 2026 · Product Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Swiss Interview Podcast 'Elephant in the Room' Launches
Journalists Charlotte Theile and Mirja Gabathuler launched a new interview podcast series titled "Elephant in the Room." The first episode was published on 18 June 2026 and the show is distributed on Spotify and other podcast platforms. The first season consists of six roughly one-hour episodes, with new episodes released every two weeks. Each episode asks guests to tell a meaningful but little-known personal story; confirmed guests for season one include Gülsha Adilji, Patrick Frey, Thomas Meyer, Tine Giacobbo, Dara Masi and Olivia El Sayed. The format is produced by Elephant Stories — the storytelling agency Theile founded in 2021 — and recordings were made at the Zurich podcast studio Audiokanzlei.
A local podcast launch is relevant to audio/podcast media but represents a small, publisher-level content launch with limited impact on the broader AdTech/MarTech ecosystem.
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Key Takeaways & Evidence Grounding
- First episode published on 2026-06-18.
- Hosts: Charlotte Theile and Mirja Gabathuler.
- Season one comprises six episodes of approximately one hour, released every two weeks.
- Distributed on Spotify and other podcast platforms; recordings produced at Audiokanzlei studios in Zurich.
- Produced by Elephant Stories (agency founded by Charlotte Theile in 2021).
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New Swiss economic-policy podcast 'Die Wirtschaftsfrage'
DS Studio and CH Media have produced a new podcast, "Die Wirtschaftsfrage," hosted by CH Media editor-in-chief Patrik Müller. Commissioned as part of SwissHoldings' "multinationals" initiative, the series features conversations with guests from business, politics and academia about Switzerland's economic policy, geopolitics, trade, regulation and competitiveness. The first episode features Andreas Bohrer, president of SwissHoldings and a member of Lonza’s executive leadership. The podcast is available from 13 May 2026 on Spotify and other major podcast platforms.
CH Media launches video podcast 'Gülsha & Maja'
CH Media has launched a new video podcast called "Gülsha & Maja," hosted by Gülsha Adilji and Maja Zivadinovic without former co-host Yvonne Eisenring. The first episode is published on Thursday, with new episodes continuing every two weeks. Project management, production and commercialisation are handled by CH Media Mind, the group's strategic marketing and innovation unit. The podcast will be available on major podcast and video platforms as well as CH Media’s own "Schweiz heute" and regional news portals.
Podcast recap: 'A medium is a medium'
Persoenlich.com's podcast hosts Matthias Ackeret (publisher) and Nick Lüthi (editor) review the first half of the Swiss media year 2026. They identify artificial intelligence as the dominant theme — Ackeret cites an NZZ piece reporting a roughly 50% fall in Accenture's share price over the prior half-year linked to AI-driven changes in consulting demand. The episode discusses the media-political vote on the Halbierungsinitiative and a confidential SRG post-vote analysis, ongoing restructuring at SRG including the abrupt dismissal of several speech trainers and resulting solidarity, the underwhelming launch of regional TV channel Canal B in Biel, and CH-Media's new national portal 'Schweiz heute'. The episode was recorded at persönlich Verlags AG in Zürich-Wiedikon; the next episode is scheduled after the summer break on 2026-08-18.
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