Observed Signal · May 13, 2026 · Product Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
New Swiss economic-policy podcast 'Die Wirtschaftsfrage'
DS Studio and CH Media have produced a new podcast, "Die Wirtschaftsfrage," hosted by CH Media editor-in-chief Patrik Müller. Commissioned as part of SwissHoldings' "multinationals" initiative, the series features conversations with guests from business, politics and academia about Switzerland's economic policy, geopolitics, trade, regulation and competitiveness. The first episode features Andreas Bohrer, president of SwissHoldings and a member of Lonza’s executive leadership. The podcast is available from 13 May 2026 on Spotify and other major podcast platforms.
A media/content launch relevant to Swiss business and communications; limited direct impact on broader AdTech/MarTech infrastructure or industry-wide business models.
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Key Takeaways & Evidence Grounding
- DS Studio developed the podcast in collaboration with CH Media.
- Patrik Müller (Editor-in-Chief, CH Media) is the host of 'Die Wirtschaftsfrage'.
- The format is part of 'multinationals', an initiative by SwissHoldings.
- The first episode features Andreas Bohrer, President of SwissHoldings and member of Lonza's executive leadership.
- The podcast launched on 13 May 2026 and is available on Spotify and major podcast platforms.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Podcast recap: 'A medium is a medium'
Persoenlich.com's podcast hosts Matthias Ackeret (publisher) and Nick Lüthi (editor) review the first half of the Swiss media year 2026. They identify artificial intelligence as the dominant theme — Ackeret cites an NZZ piece reporting a roughly 50% fall in Accenture's share price over the prior half-year linked to AI-driven changes in consulting demand. The episode discusses the media-political vote on the Halbierungsinitiative and a confidential SRG post-vote analysis, ongoing restructuring at SRG including the abrupt dismissal of several speech trainers and resulting solidarity, the underwhelming launch of regional TV channel Canal B in Biel, and CH-Media's new national portal 'Schweiz heute'. The episode was recorded at persönlich Verlags AG in Zürich-Wiedikon; the next episode is scheduled after the summer break on 2026-08-18.
Swiss Interview Podcast 'Elephant in the Room' Launches
Journalists Charlotte Theile and Mirja Gabathuler launched a new interview podcast series titled "Elephant in the Room." The first episode was published on 18 June 2026 and the show is distributed on Spotify and other podcast platforms. The first season consists of six roughly one-hour episodes, with new episodes released every two weeks. Each episode asks guests to tell a meaningful but little-known personal story; confirmed guests for season one include Gülsha Adilji, Patrick Frey, Thomas Meyer, Tine Giacobbo, Dara Masi and Olivia El Sayed. The format is produced by Elephant Stories — the storytelling agency Theile founded in 2021 — and recordings were made at the Zurich podcast studio Audiokanzlei.
Swiss Podcast Ad Market Totals CHF 2.6M Annually
Podcastschmiede AG's Sound Ad Marketplace 'Sam' has launched the Swiss Podcast Ad Monitor, a quarterly report providing the first transaction-based measurements of Switzerland's podcast advertising market. The inaugural monitor shows nearly 100 brands from 18 industries booked podcast ads in the last quarter, representing over CHF 650,000 in booked spend (annualized to more than CHF 2.6 million). Finance and insurance were the most active advertisers with 169 of 391 recorded bookings. The Sam network reports roughly three million monthly Swiss listener impressions (over five million including international reach via geotargeting), audience skewed to ages 23–44, and a median CPM (Tausenderkontaktpreis) of CHF 204. The monitor will be published quarterly with future issues showing quarter-on-quarter changes.
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