Observed Signal · Jul 9, 2026 · Obituary · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Swiss Art Director Dana Wirz Dies at 61
Dana Wirz, a highly awarded Swiss art director known for creating one of Switzerland’s most famous advertising slogans and numerous notable campaigns, has died at age 61. A long-time creative partner Peter Brönnimann wrote the obituary, recalling their roughly 13-year collaboration at Advico Young & Rubicam and later Spillmann Felser Leo Burnett. Wirz is credited with the 1999 Ovomaltine slogan and celebrated for work for clients including Switzerland Tourism, Mammut and the Swiss Federal Office of Public Health. The article was published on persoenlich.com on 2026-07-09.
Obituary of a well-known Swiss creative figure; relevant to the local advertising and creative community but not industry‑shifting for AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- Dana Wirz, Swiss art director, died at age 61.
- Wirz is credited with creating the 1999 Ovomaltine slogan: "Mit Ovomaltine kannst du’s nicht besser. Aber länger."
- He worked about 13 years as a creative team with Peter Brönnimann at Advico Young & Rubicam and later at Spillmann Felser Leo Burnett.
- Notable campaigns mentioned include work for Switzerland Tourism, Mammut, the Swiss Federal Office of Public Health (Bundesamt für Gesundheit) and a National‑insurance campaign.
- The obituary was published on persoenlich.com (persoenlich Verlags AG) on 2026-07-09.
Connected Companies & Entities
2 Entities mapped“Examples of Wirz's work include the April Fool's stunt for Switzerland Tourism involving 'rock cleaners' who wiped bird droppings off the mo...”
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Beat Mühlemann, former Migros marketing chief, dies
Beat Mühlemann, a prominent Swiss advertising and marketing figure, has died at age 76. His 44-year career included roles at agencies such as M.R. Hofer, TBWA (Paris), Advico Y&R, McCann Erickson, Wirz, Facts and Publicis. He served as Head of Marketing and Communication for Migros from 2000 to 2007, shaping the retailer's marketing presence, and was named “Werber des Jahres” in 2005. Later roles included team leader at Publicitas, CEO of McCann Erickson, and a three-year tenure as director of SAWI. He spent his last seven years living with his wife Verena Lüchinger in France’s Périgord, where they renovated an old manor. Mühlemann came from a family with a graphic-design background and was born and raised in Bern.
ADC Switzerland launches 50th‑anniversary campaign
ADC Switzerland has launched a nationwide campaign to mark its 50th anniversary, using archival Swiss advertising to showcase the club’s historical relevance. A cinema spot, produced with Shining, features excerpts from well‑known Swiss commercials sourced from partners including Admeira and the Museum für Gestaltung Zürich. The spot is running nationwide in cinemas via Weischer.Cinema Schweiz. Outdoor advertising in the Zurich area — both digital and printed posters — is carried by APG|SGA and was produced with support from Prodigious; about 30 award‑winning creatives from five decades are being shown. The campaign motifs are also distributed on social media. ADC previously marked the anniversary with a three‑day celebration and a creative festival earlier in the year.
David Fischer: I Always Admired Swiss Typography
Interview/profile of David Fischer, Creative Director and Executive Board Member at Scholz & Friends Switzerland, published on persoenlich.com on 2026-07-02. Fischer, a German‑Swiss creative who has worked multiple times for Scholz & Friends and at agencies including Publicis, Leo Burnett and Kreuzwerker GmbH, served as a member of the Design shortlist jury at Cannes Lions 2026. He says he remains convinced that the best ideas come from people even in the age of AI and expresses long-standing admiration for Swiss design and typography. The piece accompanies a new episode of the ADC podcast (part of the '50 Jahre ADC' series), produced by persoenlich.com with credits to Matthias Ackeret (moderation), Corinne Lüthi (production) and Christian Beck (distribution).
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