Observed Signal · Jul 1, 2021 · Market Research · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Sustainability and Diversity Gain Ground in Digital Industry
A DMEXCO survey of 154 members of its community finds rising emphasis on sustainability and New Work within the digital industry. 90% rate sustainability at work as important or very important, and the sector scores 3.5/5 on sustainability. While practices like waste sorting, reduced travel, and climate-neutral operations are growing, renewable energy usage remains low (27% in Germany; 12% internationally). 30% offer bike or car sharing (international 19%), and about 25% support sustainable organizations. 97% agree sustainability will gain further prominence. New Work is established, with 86% able to work from home and 65% provided with cloud-based hardware. On diversity, 50% of German respondents report gender-inclusive language in texts, while 32% strive to promote women in leadership (versus 51% internationally). Milko Malev of DMEXCO stresses industry responsibility and the need to advance sustainability and inclusion.
Industry trend: sustainability and diversity adoption in the digital sector; not platform-level or major platform release.
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Key Takeaways & Evidence Grounding
- DMEXCO surveyed 154 members of its community.
- 90% say sustainability at work is important or very important.
- 27% of German digital firms use renewable energy; 12% internationally.
- 86% can work from home; 65% have cloud-enabled hardware.
- 97% believe sustainability will gain greater importance in the future.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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