Observed Signal · Apr 21, 2026 · Conference · Source: techcrunch · Impact: 2/5 · Sentiment: Positive
SusHi Tech Tokyo 2026: Deal Room for 60,000
SusHi Tech Tokyo 2026 is a deal-focused tech conference running April 27–29 at Tokyo Big Sight that emphasizes pre-brokered meetings and direct startup–corporate matchmaking over traditional panels. Organizers expect 60,000 attendees, 750 startup exhibitors (400 international), 151 sessions and 10,000 facilitated business meetings booked in advance through the event app, which uses AI to recommend matches and enable pre-booked meeting spaces. The program features reverse-pitch sessions where cities and corporations present challenges and invite startup solutions; 62 partner companies including Sony, Google, Microsoft and Mizuho host Open Innovation exhibits. The event offers remote participation via on-site staff carrying telepresence devices and livestreamed sessions, and includes a TechCrunch Startup Battlefield tie‑in that can advance a selected startup to TechCrunch Disrupt.
Large industry event that emphasizes deal-making and open innovation between corporates, city governments and startups; useful for market entry and partner discovery but not a platform policy or technology release that would shift the wider AdTech industry.
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Key Takeaways & Evidence Grounding
- SusHi Tech Tokyo 2026 runs April 27–29 at Tokyo Big Sight with business days April 27–28 and a free Public Day on April 29.
- Organizers expect 60,000 attendees, 750 startup exhibitors (400 from outside Japan) and 151 sessions.
- The event will facilitate 10,000 pre-brokered business meetings via an AI-driven event app that recommends and books meetings.
- Sixty-two partner companies, including Sony, Google, Microsoft and Mizuho, host Open Innovation exhibits; city partners and governments (e.g., Moreton Bay, Rome) run reverse-pitch sessions.
- Remote participation options include on-site staff carrying telepresence devices to represent remote attendees and livestreamed sessions.
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SusHi Tech Tokyo 2026 Positions Tokyo as Key Tech Hub
TechCrunch previews SusHi Tech Tokyo 2026 (April 27–29 at Tokyo Big Sight), highlighting four focused domains — AI, robotics, resilience and entertainment — with live demos, dedicated exhibit floors and panels featuring global builders and investors. TechCrunch is an official media partner and its Startup Battlefield team will advance one SusHi Tech Challenge semifinalist to the Disrupt Startup Battlefield 200. Notable sessions include AI speakers from Nvidia and AWS, robotics showcases from Nissan, Isuzu and Applied Intuition, and resilience programming tied to climate and disaster preparedness. Remote participation options include on-site staff carrying devices that let remote attendees interact face-to-face. The Tokyo Metropolitan Government will host a concurrent G-NETS summit of leaders from 55 cities focused on urban climate and disaster resilience.
TechCrunch Disrupt 2026 Adds Six Themed Stages
TechCrunch announced the agenda structure for TechCrunch Disrupt 2026, scheduled for October 13–15 at Moscone West in San Francisco. The conference will gather 10,000+ founders, investors and operators for 200–250+ sessions organized across six themed stages: Disrupt Stage, Builders Stage, Smart Money Stage, Smart Systems Stage, AI in the Real World Stage, and the AI Stage (presented by Google Cloud). Programming spans topics from fundraising and go‑to‑market tactics to fintech, physical infrastructure for AI, and production-grade AI deployments. Notable speakers and panelists listed include partners and CEOs from Index Ventures, Sapphire Ventures, Gusto, Gamma, Google, CapitalG, Airwallex, Emergence Capital, Inertia and Helion. Early bird tickets are available with savings up to $410 and 50% off a second ticket.
Investor Guide: TechCrunch Disrupt 2026
TechCrunch’s investor guide to Disrupt 2026 outlines how investors can use the October 13–15 conference at Moscone West to source startups, network, and gather market intelligence. Highlights include access to 200 vetted, pre-Series A startups in the Startup Battlefield 200 (competing for $100,000 in equity-free funding), curated investor programming across multiple stages (Smart Money, Smart Systems, AI), and Investor Pass perks such as the Deal Flow Café, an early founder list, and AI-assisted curated 1:1 meetings. The article notes past speakers and this year’s speaker lineup, the volume of curated meetings, and time-limited ticket discounts of up to $300 (discount period referenced in the article).
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