Observed Signal · May 17, 2026 · Survey · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Survey: How to Run a Successful Event
A persoenlich.com survey (published online May 17, 2026; first run in the magazine’s April print issue) collects perspectives from Swiss event and media leaders on what makes conferences and live events successful. Contributors emphasise knowing the target audience, strong programming (a mix of headline and emerging speakers), flawless organisation and atmosphere, attention to detail (venue, stage, catering), and community building. Several speakers highlight structural trends: the rising premium value of live events post‑COVID, the ‘phygital’ approach that treats live and digital as distinct premium experiences, and selective use of AI to personalise agendas and networking. Examples cited include Dreamforce and Apple WWDC as models for differentiated live vs digital experiences.
Practical guidance from Swiss event and media leaders about running successful conferences; relevant to experiential marketing but not a strategic or industry‑shifting development for AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- Article published online on persoenlich.com on 2026-05-17; survey first appeared in the print edition in April.
- The piece quotes multiple Swiss industry figures including Patrik Müller (Editor‑in‑Chief, CH Media), Tanja Herrmann (House of Influence), Hans‑Willy Brockes (ESB Marketing Netzwerk), Petra Tipaldi (Gottlieb Duttweiler Institut), Marcus Schögel (gfm / University of St. Gallen), Jan De Schepper (SWA / Yuh AG / Swissqoute Group) and Andreas Jäggi (ComImpact / Perikom).
- Marcus Schögel summarised three trends discussed at the 35th gfm Trend‑Tagung: the Content Paradox, the Phygital Revolution, and an 'AI Amplifier Effect' (he cited Salesforce Dreamforce as an example using personalised agendas, AI networking matches and real‑time translation for large live audiences).
- Contributors consistently identify audience fit, programme balance (big names plus fresh voices), atmosphere and operational detail (team, stage, sound, catering) as primary success factors for events.
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