Observed Signal · Sep 1, 2026 · Product Launch · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
Supasonic Launches Agency with Performance-Based Fees
Christoph Kammermann, former Director at Sony Music Entertainment Switzerland, founded the new Zurich agency Supasonic on September 1, 2026. The agency specializes in digital campaigning for artists, brands, and companies in the entertainment and creative industries, offering strategic consulting, creative services, technology, and ongoing campaign testing and optimization. Supasonic introduces a 'Shared Success' compensation model: agency and client agree on performance metrics like sales, revenue, or ROAS before the campaign; if targets are met, Supasonic earns a bonus, and if missed, it shares the shortfall. The agency emphasizes human creativity, using AI only for production and scaling. The team includes Albena Horozova (marketing and campaign management) and Timo Regitz (visual and motion design).
New agency launch with an innovative performance-based fee model; relevant to the agency and AdTech ecosystem but not a major industry shift.
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Key Takeaways & Evidence Grounding
- Supasonic launched on September 1, 2026, in Zurich, founded by Christoph Kammermann.
- The agency uses a 'Shared Success' fee model tied to campaign metrics such as sales, revenue, or ROAS.
- The team includes Albena Horozova (Marketing & Campaign Management) and Timo Regitz (Visual & Motion Design).
- Kammermann previously worked for Sony Music Entertainment Switzerland for twelve years, last as Director, and remains an advisor.
- Supasonic is part of the Unik Artist Factory Holding, which also includes Rockstar Entertainment Group, Stage Academy, and Aurora Music Works.
Ontology Mapping & Concepts
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