Observed Signal · Oct 9, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Supanova Expands Leap Partnership for Growth
Australian pop culture event organizer Supanova is expanding its partnership with Leap Event Technology, consolidating ticketing, marketing, audience engagement, and onsite technology. The multi-year agreement aims to drive growth by leveraging first-party data, new channels like SMS and TikTok, and B2B initiatives such as the Level Up school events. Supanova reported a 50x return on ad spend and a 32% year-on-year revenue increase from the partnership. The company also highlighted cost savings from Leap's treatment of token sales, which are now charged at the same rate as tickets. The expansion includes integrating Leap's mobile app and exploring Leap Conventions for event management, supporting a shift towards more corporate partnerships and sponsorships.
This partnership demonstrates the increasing integration of event technology with marketing and data analytics, showing tangible ROI for a niche event organiser. It highlights the value of consolidating ticketing, marketing, and audience engagement in one platform, which is relevant for the broader AdTech/MarTech ecosystem.
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Key Takeaways & Evidence Grounding
- Supanova expands multi-year partnership with Leap Event Technology.
- Partnership yields 50x return on ad spend and 32% year-on-year revenue growth.
- Supanova switched from Moshtix to Leap (formerly Ticketbooth), saving on token sales fees.
- Supanova introduced SMS and TikTok marketing, generating significant engagement with 10-to-1 return.
- Level Up B2B initiative expands to five events in 2026, including Perth and Melbourne.
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Leap Rebrands, Expands APAC Event Tech Suite
Leap Event Technology (formerly Ticketbooth) announced a regional expansion across the Asia‑Pacific and the launch of a connected suite of event-technology products covering ticketing, event apps, attendee engagement, convention management, marketing & analytics, and lead capture. The company says the unified platform will replace fragmented toolchains used by organisers, enable richer attendee data capture and new commercial opportunities (mobile apps, sponsorship inventory, data‑led marketing), and support organisers across festivals, music, conventions, arts institutions and exhibitions. Leap cites existing customers in Australia and maintains offices in Dallas, Montreal and Sydney alongside a remote workforce. Jess Attwood is named General Manager for APAC.
Axxess and NPHI Partner for Hospice Care
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