Observed Signal · Jul 8, 2026 · Rebrand & Regional Expansion · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Leap Rebrands, Expands APAC Event Tech Suite
Leap Event Technology (formerly Ticketbooth) announced a regional expansion across the Asia‑Pacific and the launch of a connected suite of event-technology products covering ticketing, event apps, attendee engagement, convention management, marketing & analytics, and lead capture. The company says the unified platform will replace fragmented toolchains used by organisers, enable richer attendee data capture and new commercial opportunities (mobile apps, sponsorship inventory, data‑led marketing), and support organisers across festivals, music, conventions, arts institutions and exhibitions. Leap cites existing customers in Australia and maintains offices in Dallas, Montreal and Sydney alongside a remote workforce. Jess Attwood is named General Manager for APAC.
Consolidates multiple event operations (ticketing, apps, engagement, analytics) into a single vendor across APAC and increases organisers' ability to capture first‑party attendee data and monetise sponsorship/engagement — relevant to event-tech and MarTech practitioners but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- Leap Event Technology rebranded from Ticketbooth and now operates under the global Leap brand.
- Leap announced an APAC expansion and a connected suite covering ticketing, event apps, attendee engagement, convention/event management, marketing & analytics, and lead capture.
- Leap says it already works with organisers including Supanova, St Kilda Festival, the Art Gallery of South Australia and Taste of Summer.
- The company has offices in Dallas, Montreal and Sydney and an expansive remote workforce.
- Jess Attwood is Leap Event Technology General Manager for APAC and is quoted on the rebrand and expansion.
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