Observed Signal · Jun 9, 2026 · Partnership · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
Sunrise named main partner of Zurich Film Festival
Swiss telecom operator Sunrise announced a three-year Main Partnership with the Zurich Film Festival (ZFF), becoming the festival's fourth main partner alongside UBS, Mercedes‑Benz and NZZ. The agreement includes Sunrise providing internet access and mobile and fixed-line telephony to the festival. Sunrise customers will receive exclusive offers via the company's Rewards programme; business customers are offered VIP packages for the Opening and Award Night and a hospitality event with a film premiere. ZFF CEO Christian Jungen and Sunrise CEO André Krause are quoted in the joint press release. The partnership marks Sunrise's first named presence in the film segment after prior focus on music, sports and events.
A regional marketing partnership and sponsorship announcement with limited broader AdTech impact; relevant to experiential/event marketing and brand integrations but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Sunrise will be Main Partner of the Zurich Film Festival (ZFF) for three years.
- Sunrise is the fourth main partner of the ZFF, joining UBS, Mercedes‑Benz and NZZ.
- Sunrise will provide internet access and mobile and fixed-line telephony to the festival.
- Sunrise customers will get exclusive offers via the company's Rewards programme; business customers receive VIP packages for opening and award-night events and a hospitality event with a film premiere.
- ZFF CEO Christian Jungen and Sunrise CEO André Krause are named and quoted in the announcement.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Sunrise launches 'Sunrise Rewards' loyalty program
Swiss telco Sunrise has launched 'Sunrise Rewards', a loyalty program that rewards existing customers for the length of their relationship with the brand. The campaign was developed by agency Thjnk Zürich and includes two TV spots, OOH and DOOH creative, online placements and a nationwide media rollout. Creative work highlights humorous telco situations and visualises loyalty points as symbolic benefits. Sunrise simultaneously gave the brand a visual refresh. Sunrise quotes Sandro Tschuor, Senior Director Brand, MarComs & Sponsoring, describing the move as a category‑level paradigm shift because it rewards customer loyalty rather than incentives for switching.
Zurich Film Festival partners with El Gouna Festival
The Zurich Film Festival (ZFF) and Samih Sawiris's El Gouna Film Festival (GFF) have entered a strategic partnership to exchange films, talent and logistical support. ZFF will help GFF gain access to films and talent, while GFF will support ZFF logistically and with programming from Africa and the Middle East, according to ZFF CEO Christian Jungen. The collaboration will launch with the world premiere of the documentary "Dolphins: My Close Encounters" at ZFF's 22nd edition on 24 September 2026; the film will later screen at the El Gouna Film Festival (15–23 October 2026). Samih Sawiris, founder of GFF and an Egyptian investor who partly lives in Switzerland, is a member of ZFF's Golden Eye Circle donor group.
CH Media launches 'Schweiz heute' with celebrity launch night
CH Media held a launch night in Zurich on 2026-08-13 to introduce its new national news portal, Schweiz heute. The event at Allianz Cinema Zürich included about 240 invited guests from politics, culture, media and advertising, while roughly 1,700 cinema visitors experienced Schweiz heute as the presenting partner of an open-air screening. CH Media executives including CEO Michael Wanner and editor-in-chief Patrik Müller spoke about the editorial breadth and the strategic role of the new digital offering alongside the group's existing title Schweiz am Wochenende. The portal is supported by some 350 journalists across German-speaking Switzerland. The launch capped a marketing campaign begun in July and will be extended nationwide with posters, hanging displays, radio spots and other out-of-home activities.
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