Observed Signal · Feb 7, 2026 · Measurement / Ratings · Source: Feedspot/RSS · Impact: 2/5 · Sentiment: Neutral
Stranger Things Dominates Streaming Charts for Ninth Week
Nielsen’s Streaming Content Ratings for the week of Jan. 5 show Netflix’s Stranger Things remained No. 1 for a ninth consecutive week with 3.201 billion viewing minutes, while Paramount+’s Landman held the No. 2 spot for a fourth straight week with 1.425 billion minutes. Nielsen reported four titles crossed the billion-viewing-minutes threshold (three from Netflix, one from Paramount+). Netflix had the most titles on Nielsen’s Top 10 Overall Streaming chart with six entries, including two that were shared with other streaming services.
Weekly Nielsen streaming rankings inform CTV audience measurement and content performance trends, relevant to advertisers, platforms and media buyers but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Stranger Things was No. 1 on Nielsen’s Top 10 Overall Streaming chart for the week of Jan. 5 with 3.201 billion viewing minutes.
- Landman (Paramount+) was No. 2 with 1.425 billion viewing minutes and has been in second place for four consecutive weeks.
- Stranger Things led the chart for nine consecutive weeks.
- Four titles crossed 1 billion viewing minutes that week — three from Netflix and one from Paramount+.
- Netflix had six titles on Nielsen’s Top 10 Overall Streaming chart; two of those were shared with other streaming services.
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Stranger Things Dominates Streaming Charts Again!
Nielsen’s Top 10 Overall Streaming chart for the week of January 19 shows Netflix’s Stranger Things returning to the No. 1 position with 1.66 billion viewing minutes. Paramount+’s Landman reclaimed the No. 2 spot with 1.615 billion minutes. The weekly chart included five titles that surpassed one billion viewing minutes — three from Netflix, one from Paramount+ and one from HBO Max. Netflix remained the platform with the most titles on the chart, totaling six entries (two of which were shared with other services). The data was reported by Adweek using Nielsen Streaming Content Ratings.
His & Hers Tops Streaming Charts, Ends Stranger Things Streak
Netflix’s miniseries His & Hers displaced Stranger Things to top Nielsen’s Top 10 Overall Streaming chart for the week of Jan. 12, finishing the week with 2.244 billion viewing minutes, according to Nielsen Streaming Content Ratings. The program skewed older: Adults 35–64 accounted for 55% of its audience, and Black viewers contributed more than 26% of its watch time. Half of the titles on Nielsen’s chart crossed the billion-viewing-minutes threshold; three of those were Netflix titles, while Paramount+ and HBO Max each had one title reach the milestone. Netflix remained the streamer with the most entries on the chart, listing five titles (one of which was shared with other services).
Stranger Things Shatters Holiday Streaming Records
Netflix’s final season of Stranger Things dominated Christmas week viewing, registering 6.89 billion minutes watched, according to Nielsen — the third-largest streaming week on record. The holiday surge benefited multiple streamers: Paramount+’s Landman logged 1.64 billion minutes, Prime Video’s Fallout rose 16% to just over 900 million minutes, and Apple TV+’s Pluribus hit a series high near 500 million minutes. Licensed and nostalgic titles also performed strongly: TNT’s The Closer became the top licensed show (~1 billion minutes) and Disney+’s Home Alone surpassed one billion minutes for the holiday. Nielsen reported streaming captured a record 47.5% of all TV usage in December. The data highlights the continued value of event originals plus deep content libraries for driving CTV/streaming audiences during peak periods.
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