Observed Signal · Sep 23, 2024 · Partnership · Source: Tech.eu · Impact: 2/5 · Sentiment: Positive
Startup Arcube Uses Passenger Data to Boost Airline Ancillary Revenue
Arcube, a UK-based startup founded by Prithveesh Reddy and Harvey Lowe, has developed a passenger intelligence platform that helps airlines monetize loyalty and ancillary revenue. The platform analyzes passengers' travel history and behavior to offer hyper-personalized ancillaries, such as lounge access and priority boarding, after a flight. In a pilot with Etihad Airways involving 1,300 passengers, the solution generated $1.6 million in additional revenue and lifted average order value by 10.3%. Arcube's founders, who met through the University of Manchester's AccelerateME program, have since built a sales pipeline of 14 airlines with a combined $23.5 million in annual recurring revenue. The company is now raising its first external funding round to scale its technology and expand beyond airlines into other travel sectors.
Demonstrates an innovative application of passenger data for loyalty and ancillary revenue, but is niche to the travel industry and not a major platform change.
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Key Takeaways & Evidence Grounding
- Arcube is a startup founded by Prithveesh Reddy and Harvey Lowe, based on a passenger intelligence platform.
- Pilot with Etihad Airways: 1,300 passengers spent 16.5 million miles on personalized ancillaries over 12 months.
- The Etihad pilot generated $1.6 million in additional revenue and increased average order value by 10.3%.
- Arcube has a sales pipeline of 14 airlines representing $23.5 million in annual recurring revenue.
- Arcube is raising its first round of external funding.
Connected Companies & Entities
1 Entity mapped“The startup created a pilot program with Etihad Airways with 1,300 passengers (MVP) who spent 16.5 million miles on personalised ancillaries...”
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