Observed Signal · Oct 19, 2026 · Market Signal · Source: StackAdapt · Impact: 2/5
StackAdapt’s 2027 programmatic advertising report finds top performers are twice as likely to expand their channel mix
StackAdapt released its 2027 programmatic advertising report, highlighting that top performers are twice as likely to expand their channel mix.
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StackAdapt enhances audio advertising with show-level targeting and reporting
StackAdapt has announced a new blog post detailing enhancements to its audio advertising capabilities, introducing show-level targeting and reporting.
Publishers Skeptical on Agentic Advertising ROI
At Advertising Week New York, publishers expressed caution about agentic media buying, viewing it as a test-and-learn proposition rather than a proven revenue source. Executives from The Economist, Newsweek, and The New York Times cited uncertainty around ROI, measurement, and investment justification. While agencies are moving agentic buying into real campaigns, publishers prioritize near-term revenue and focus on diversification like sponsorships, B2B, and video. The infrastructure for trustworthy, scalable agentic transactions is still being built, with concerns about oversight and accountability. In other news, Google has improved distinguishing humans from AI scrapers and is injecting bad data into search results to poison rivals like SerpApi, whose lawsuit was refiled. YouTube's VP stated at MIPCOM that the platform does not want to produce content, positioning as a distributor. A court order halted Trump administration ads, and StackAdapt made executive hires.
StackAdapt blog: New posts on CTV targeting, AI in advertising, and more
The blog page now features a new post on CTV audience targeting (Oct 8, 2026) and highlights recent articles on AI in advertising and advertising on ChatGPT.
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