Observed Signal · Aug 26, 2026 · Policy Update · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
SRG adopts new vision, mission and values
Swiss public broadcaster SRG has updated its corporate strategy and published a new vision, mission and six values, a process initiated by Director General Susanne Wille. The board approved the new guiding principles in June and posted them on SRG's website; Wille informed staff in mid‑August that the organisation will anchor the new strategy by year‑end. The revision was operationally led by Swissinfo director Larissa Bieler and RTS director Pascal Crittin and replaces the 2019 Leitbild. Key changes include a stronger emphasis on proximity, cohesion, user needs and transparency, a redefinition of independence to include protection from internal as well as external influence, and a reframing of responsibility toward work, staff and society.
A national public broadcaster updating its strategic vision and values affects editorial positioning, transparency and independence in the Swiss media market but is not an industry‑shifting global change.
Track RTS Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- SRG's board approved a new vision, mission and values in June and published them on the SRG website.
- Director General Susanne Wille initiated the Leitbild revision and informed employees in mid‑August that SRG will anchor a new strategy by year‑end.
- Operational leadership of the project was held by Swissinfo director Larissa Bieler and RTS director Pascal Crittin.
- The new Leitbild replaces the 2019 version and introduces 'Transparency' as a new value.
- Independence is now explicitly defined as freedom from political, economic or institutional influence both from outside and from within.
Connected Companies & Entities
2 Entities mapped“The operational leadership of the project lay with Swissinfo director Larissa Bieler and RTS director Pascal Crittin, in a process that invo...”
“The SRG media office, in response to a request from persoenlich.com, rejected the assertion that the principle was deleted without replaceme...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
SRF Announces New Leadership Team
The SRG board confirmed a restructured leadership team for Schweizer Radio und Fernsehen (SRF) on 4 June 2026. From 1 July 2026, Ursula Gabathuler and Beat Soltermann will co-lead a newly created multimedial Information offering, replacing separate audio and video editorial chiefs. Antonia Seifert will head a merged Culture & Knowledge & Society unit; Manuela Diethelm becomes permanent head of Entertainment; Laura Köppen succeeds Stefano Semeria in Distribution; and Raphael Amrein will lead Communications & Dialogue with a permanent seat on the executive team. Four SRG-appointed Business Partners (HR, Finance, Operations, Staff) complete the management group. The changes are part of the wider 'Enavant SRG SSR' transformation that aims to save ~270 million CHF by 2029 and eliminate about 900 full-time positions.
SRG: More Profile, More Audience
Swiss public broadcaster SRG is considering program realignments for its cultural radio services to better match listener behaviour after years of audience losses. Reports say SRF 2 Kultur may be transformed into a single national culture channel with regional windows; SRG has not denied plans and cites a need to align offerings with usage. The article highlights that RSI’s Rete Due, which retained a fuller, speech-and-music mix, consistently achieved higher reach than SRF 2 Kultur and Espace 2. SRG’s 2025 report shows differing speech shares across the stations and notes a sharp audience decline following the FM (UKW) shutdown at the end of 2024.
SRG Regional Body Demands Full Programming in New Concession
SRG Bern Freiburg Wallis adopted a resolution on 7 May 2026 calling on the Swiss federal government and parliament to ensure the SRG's next broadcasting concession (effective 1 January 2029) allows a comprehensive public-service offering. The regional body rejects proposals to limit SRG's remit to information, culture and education, and insists sport and entertainment must remain part of the constitutional service mandate because they build reach and national cohesion. The resolution also calls for stronger regional anchoring, preservation of language-regional diversity, sufficient financing including inflation adjustments from 2029, and opposes the creation of new supervisory bodies with expanded sanctioning powers beyond the existing ombuds office and the Independent Complaints Authority for Radio and Television (UBI).
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.