RTS

SRG: How Public Service Will Use AI

The Swiss public broadcaster SRG published a 17-page internal AI regulation effective June 1, 2026. The regulation, signed by Director General Susanne Wille, centralizes SRG-wide AI governance (previously handled per regional unit) and places AI use at a strategic level. It requires disclosure when AI materially affects content while warning against excessive labelling. The rules allow AI-generated images for internal processes but prohibit publishing photorealistic AI images or videos that depict real situations. Uniquely among comparable media houses, SRG’s policy explicitly embeds environmental objectives — committing to efficient AI solutions to reduce environmental impact — and promotes accessibility uses such as automatic subtitling. Moritz Stadler (Director of Operations) described AI as a lever to automate repetitive tasks. The regulation is defined as a "living document" to be reviewed at least every six months under Data & AI Business, with the first review due before year-end.

SRG Cuts 2027 Savings Target to CHF 80M

Swiss public broadcaster SRG has reduced its required 2027 savings from CHF 125 million to CHF 80 million, while preserving an overall CHF 270 million savings target through 2029 after a lowered government media levy. SRG told staff the lower 2027 figure reflects stricter hiring freezes and stabilised commercial revenues. The broadcaster estimates 257–316 full-time positions will be cut by end‑2027, with a further ~300 cuts by 2029, adding to 300 roles cut previously for a total of about 900. The largest single saving (CHF 35.2m) comes from simplifying leadership structures, including optimising real estate and moving the directorate to Bern. SRG will stop airing the UEFA Champions League from the 2027/28 season and exit technical/audiovisual production of certain hockey and UEFA European Cup matches after contracts expire in summer 2027. Union SSM cited SRG balance-sheet strength (CHF 528m equity) and an expected ~CHF 100m book profit from selling the RTS tower, and urged avoiding dismissals through natural attrition and retraining.

PR/Ticular hires Minh Bui to lead luxury PR

Swiss communications agency PR/Ticular has expanded its luxury practice by appointing Minh Bui as Head of Luxury PR, a newly created role he assumes in June 2026. Bui will report directly to agency founder Lucy Tallo and lead the luxury unit across locations, covering fashion, watches, jewelry and premium lifestyle. Previously he served as Marketing & Communication Director for Cartier in Taiwan and worked over six years at watch brand Zenith, rising to Communication Director; earlier roles include Calvin Klein Watches + Jewelry within the Swatch Group and positions in Geneva and Lausanne hospitality. The hire coincides with a growth phase for PR/Ticular: the group launched a new corporate and crisis communications agency, Transp/Rency, on 1 June 2026, led by Katja Grauwiler and Nicolas Rossé. PR/Ticular operates offices in Zürich and Lausanne and maintains locations in Munich and Bratislava.