IBC

IBC operates a hybrid B2B business model combining trade-event organisation with sector-specific media publishing. The annual show creates concentrated demand for exhibition space, sponsorship, and attendee engagement, while the digital platform keeps the audience active year-round through editorial content and advertising inventory. This model creates value by aggregating a specialised professional audience and selling access to that audience through physical presence, sponsorship, and digital media exposure.

IBC is a long-running business-to-business media and events organisation serving the broadcast, media, streaming, and content technology sectors. Its core activities are the annual IBC Show, a large trade exhibition and conference, and IBC365, a year-round digital publishing platform that provides industry news, analysis, multimedia content, and advertising inventory.

The company makes money through a hybrid model: event revenues from exhibitors, sponsors, and registrations, plus advertising and commercial partnership revenues from its digital publishing operations. Its paying customers are primarily technology vendors, exhibitors, sponsors, and other companies seeking access to broadcast and media professionals, while its content is consumed by industry practitioners and decision-makers.