Observed Signal · Jun 29, 2026 · Recognition · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Customer Experience Management Market: Sprinklr Named Exemplary in ISG 2026 CXM Buyers Guide
Sprinklr has been named an "Exemplary Provider" in the 2026 ISG Buyers Guide for Customer Experience Management and was recognized as a Leader in Capability — one of only three providers to receive that distinction. ISG evaluated CXM software on product experience (capability and platform) and customer experience; Sprinklr scored above the median in both dimensions. The announcement highlights Sprinklr’s Unified-CXM positioning, AI and analytics strengths, journey orchestration and lifecycle analytics. Sprinklr Chief Product and Strategy Officer Karthik Suri and ISG authoring analyst Keith Dawson are quoted on the company’s platform focus, reliability, compliance features and integrated apps designed to reduce fragmentation across customer experience functions.
ISG recognition validates Sprinklr's Unified-CXM positioning and capabilities in AI, analytics and journey orchestration — useful signal for enterprise buyers and MarTech procurement but not industry‑shifting.
Key Takeaways & Evidence Grounding
- Sprinklr was named an Exemplary Provider in the 2026 ISG Buyers Guide for Customer Experience Management.
- ISG Research recognized Sprinklr as a Leader in Capability — one of only three providers to earn that distinction.
- ISG evaluated providers across product experience (capability and platform) and customer experience; Sprinklr was rated above the median in both dimensions.
- ISG authoring analyst Keith Dawson commented on Sprinklr’s reliability, compliance features, and natively integrated applications.
Connected Companies & Entities
5 Entities mappediTech Series
B2B tech publisher and demand generation services provider.
Business Wire
Global press release distribution and investor disclosure services.
“Author: Business Wire...”
Sprinklr
Enterprise SaaS platform for customer experience and social operations.
“Sprinklr, the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), announced that it has been named an E...”
ISG
Enterprise technology advisory and benchmarking software provider.
“ISG Research recognizes Sprinklr’s Unified-CXM platform for strength across AI, analytics, and customer journey management....”
MarTech Series
B2B martech publisher with demand generation services.
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry ...”
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