Observed Signal · Feb 7, 2019 · Acquisition · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
Spotify to acquire Gimlet Media and Anchor
Spotify announced the acquisition of Gimlet Media, a podcast producer, and Anchor, a podcast-creation platform, via an official press release. The moves aim to deepen Spotify’s presence in the podcast market and attract more advertisers, leveraging Gimlet’s popular US podcasts and Anchor’s creator tools. Daniel Ek, Spotify’s co-founder and CEO, said the acquisitions will accelerate Spotify’s path to becoming the world’s leading audio platform and improve the listening experience. Gimlet’s co-founders Alex Blumberg and Matt Lieber expressed excitement about reaching new audiences globally, and Anchor CEO Michael Mignano highlighted expanding tools for creators with Spotify’s resources. The article also notes Spotify’s user metrics (about 200 million active users and 87 million paying subscribers) and mentions a milestone: the company achieved positive Operating Income, Net Income, and Free Cash Flow for the first time in Q3 2018.
Significant industry impact as Spotify expands podcast portfolio and advertiser reach through high-profile acquisitions.
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Key Takeaways & Evidence Grounding
- Spotify announced the acquisition of Gimlet Media and Anchor via an official press release.
- Gimlet Media produces podcasts; Anchor is a creator platform for podcasts.
- Daniel Ek stated the acquisitions will accelerate Spotify’s path to becoming the world’s leading audio platform and enhance listening quality.
- Alex Blumberg and Matt Lieber, Gimlet’s co-founders, welcomed Spotify’s global reach for Gimlet’s podcasts.
- Michael Mignano, Anchor’s CEO, emphasized empowering creators with Spotify’s resources; Spotify has ~200 million active users and ~87 million paying subscribers; first-time positive Operating Income, Net Income, and Free Cash Flow in Q3 2018.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
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