Observed Signal · Jul 9, 2026 · Event · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Sponsoring Schweiz Hosts First Members Event in Gstaad
Sponsoring Schweiz held its first two-day members' event in Gstaad in early July, gathering about 50 members. The meeting took place alongside the Swatch Beach Pro Gstaad and focused on destination and tourism marketing. Organiser Ruedi Kunz gave behind-the-scenes insights into the beach event, while speakers included Gstaad‑Palace owner Andreas Scherz and representatives from the Menuhin Festival, the Hoteliersverein and Gstaad Saanenland Tourismus discussing the planned Gstaad Concert Hall. Sports manager Nicola Kusy (AVD Management) closed with a talk on athlete marketing in beach volleyball and tennis.
Local industry association members' event with limited national or AdTech-wide impact; informational for sponsorship and event marketing professionals but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Around 50 members attended the first two-day members' event organised by Sponsoring Schweiz in Gstaad.
- The event took place in early July during the Swatch Beach Pro Gstaad and was themed on destination and tourism marketing.
- Organiser Ruedi Kunz provided behind-the-scenes insights into the Swatch Beach Pro Gstaad.
- Panel participants included Andreas Scherz (Gstaad‑Palace), Hans‑Ueli and Marlène Tschanz (Menuhin Festival), Christoph Huber (Hoteliersverein) and Oliver Waser (Gstaad Saanenland Tourismus).
- Nicola Kusy of AVD Management gave a closing talk about athlete marketing in beach volleyball and tennis.
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