Observed Signal · Sep 24, 2026 · Partnership · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Kesch Agency Organizes Bernina Express Gourmet Trip for Valser
The Zurich-based live marketing agency Kesch implemented a culinary journey for the mineral water brand Valser at the St. Moritz Gourmet Festival in late August. Twenty invited guests traveled on the Bernina Express from St. Moritz to Poschiavo, where they were treated to a gourmet meal by two-Michelin-starred chefs Mitja Birlo and Reto Brändli. The event aimed to strengthen Valser's positioning in upscale gastronomy. The Coca-Cola brand was also present at other festival events, including a garden party and an open mini-safari. Kesch Group, which owns the agency, operates in the DACH region. Social media and influencer marketing were handled by Collabment Agency, while PR was managed by Oppenheim & Partner.
A regional experiential marketing activation for a brand's positioning in gastronomy; limited industry impact.
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Key Takeaways & Evidence Grounding
- Kesch Live Marketing organized a gourmet trip for Valser at the St. Moritz Gourmet Festival in late August.
- The journey included a Bernina Express ride with culinary experiences by Michelin-starred chefs Mitja Birlo and Reto Brändli.
- The event was designed to strengthen Valser's position in upscale gastronomy.
- Valser is owned by Coca-Cola and is already offered in many five-star hotels.
- Collabment Agency handled social media and influencer marketing for the brand.
Connected Companies & Entities
1 Entity mapped“Valser belongs to Coca-Cola....”
Ontology Mapping & Concepts
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