Observed Signal · Aug 13, 2026 · Organization Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
South East Asia & India Loyalty Association Launches
The South East Asia & India Loyalty Association (SILA) has officially launched to unite loyalty leaders, brands and technology partners across South East Asia and India. SILA announced its first major event, the 2026 Loyalty Leaders Summit, scheduled for 23 September 2026 at the Sofitel Singapore City Centre, and will publish the 2026 Asia Loyalty Program Research Report at the summit. The association is part of Loyalty Group APAC alongside the Australian and New Zealand Loyalty Associations and launches with an advisory board of regional brand and technology leaders to support education, research and industry collaboration.
Launch of a regional industry association and a major summit is relevant for loyalty practitioners and MarTech vendors in APAC but is not industry-shifting on a global AdTech scale.
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Key Takeaways & Evidence Grounding
- The South East Asia & India Loyalty Association (SILA) announced its official launch to advance loyalty, customer engagement and customer insights across South East Asia and India.
- SILA will host the 2026 Loyalty Leaders Summit on 23 September 2026 at the Sofitel Singapore City Centre.
- SILA is part of Loyalty Group APAC, alongside the Australian Loyalty Association and the New Zealand Loyalty Association.
- SILA launched with a Founding Advisory Board including leaders from Accor Plus, Far East Hospitality, Metro Singapore, Minden.ai, Mastercard Singapore, Eagle Eye, Talon.One, Zeta and Loyalty Status Co.
- Research cited shows the APAC loyalty market had a 2021–2025 CAGR of 17.2% and is forecast to grow at a 13.1% CAGR from 2026–2030, with a projected value of about USD 141.8 billion by 2030.
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