Observed Signal · Feb 8, 2021 · Educational Content · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Social Media Recruiting: Attracting Talent
Social media recruiting encompasses all talent acquisition activities conducted on social networks, including authentic employer branding and direct candidate outreach. The article notes that digital recruiting is expanding as recruiting becomes more modern and digital, and highlights social media postings as a gateway to target audiences such as Millennials and Gen Z. It outlines core methods: Active Sourcing (identifying and directly engaging potential hires on networks like Xing and LinkedIn, and even Instagram or Facebook), Employer Branding (positioning the company as an employer brand), and influencer-style recommendations through employee advocates or partners. It also discusses practical integrations, such as linking internal career portals through Instagram Swipe-Up and offering applications via social channels, and Go Live for real-time Q&As and behind-the-scenes content. The piece cites a stat: 59% of employees say the social media presence of their employer influenced their decision to apply. It presents both benefits and challenges of social media recruiting and previews future parts of Digital Recruiting 101.
General overview of Social Media Recruiting; not major platform release
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Key Takeaways & Evidence Grounding
- 95% of companies use social media as a marketing channel.
- Social Media Recruiting includes both passive and active candidate measures.
- Go Live live streams are highlighted for real-time Q&A and showcasing culture.
- Instagram Stories Swipe-Up links to internal career portals for direct applications.
- 59% of employees say their employer's social media presence influenced their decision to apply.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
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