Observed Signal · May 10, 2017 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Snapchat Update: Unlimited Images, Loop Videos, Eraser Tool
Snapchat has rolled out a new update that broadens what users can do within the app. The update enables sending pictures for unlimited viewing time, and videos can be sent in a continuous loop. In addition, two editing features are introduced: an eraser tool to remove objects from images, and the ability to draw using emojis. Coverage notes that The Next Web describes the features, with the report credited to Timo Karberg of OnlineMarketing.de. The changes emphasize expanded creative control and interactivity in Snapchat messages, potentially increasing user engagement and content sharing on the platform. Overall, the update illustrates Snapchat’s ongoing feature evolution aimed at enhancing visual storytelling for friends and followers.
Technical Release from Major Platform (Snapchat)
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Key Takeaways & Evidence Grounding
- Snapchat update enables sending images for unlimited viewing time
- Videos can be sent looping automatically
- New eraser tool lets users remove objects from images
- Users can draw with emojis
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Snap Exec: Much AI-Generated Content Is Just Crap
In an interview at DMEXCO 2026, Jan Müller, Senior Sales Manager for Largest Customers DACH at Snap, discussed the platform's stance on AI-generated content. Snap has stopped recommending wholly AI-generated videos in Snapchat's Spotlight feed to combat what is often referred to as 'AI slop'. Müller acknowledged that while some AI-generated content is good, much of it is low quality. He also touched on the importance of authenticity and the mix of brand and performance advertisers on the platform.
Snap Exec Urges Brands to Embrace Private Chats
In a guest commentary on Meedia, Jan Müller, Senior Sales Manager Largest Customers DACH at Snap Inc., argues that brands must shift focus from reach to relevance in private communication channels. Citing Snap's 'The Great Brand Reset' study with Mindscope, he highlights that 56% of German respondents share content with a small, specific group, and 61% prefer private interactions with brands via DMs, stories, or chatbots. He emphasizes that chats are not just for customer service but offer potential for brand engagement, especially with Gen Z. He advocates for creating content that provides practical value, using camera and AR for try-before-buy experiences, and being relevant in moments of decision-making. The commentary provides no new product launches or company announcements.
California governor vetoes bill banning 'pervert glasses' secret recording
California Governor Gavin Newsom vetoed Senate Bill 1130, which would have made it illegal to secretly record people using wearable recording devices like smart glasses. Newsom argued the bill defined wearable recording devices too broadly, potentially causing unintended consequences, and that existing state laws already provide adequate protections. The bill aimed to address privacy concerns amid the rise of always-listening devices from companies like Meta and Snap, which have seen significant sales. If enacted, California would have been the first state to regulate smart glasses, with fines or prison time for violators. The decision comes as other countries, like Norway, are considering similar bans. Critics have dubbed such devices 'pervert glasses' following incidents of harassment. The veto means no new specific regulations for these wearables in California yet.
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