Observed Signal · Feb 18, 2026 · Revenue / Earnings Announcement · Source: techcrunch · Impact: 4/5 · Sentiment: Positive
Snapchat+ Surpasses 25M Subscribers, Hits $1B Revenue Mark!
Snap announced its direct-revenue business has reached a $1 billion annualized revenue run rate, driven largely by Snapchat+, which has surpassed 25 million subscribers. Launched in 2022 at $3.99/month, Snapchat+ has expanded into multiple paid tiers over the past year — including Lens+ ($8.99/month), an ad-free Platinum tier ($15.99/month), and a paid storage plan ($1.99/month). Snapchat+ subscribers receive up to 250GB of storage while Platinum users get 5TB. Snap also began an alpha test of creator subscriptions in the U.S., allowing creators (including Jeremiah Brown, Harry Jowsey and Skai Jackson) to set monthly prices for subscriber-only content, priority replies and ad-free experiences for their Stories. Snap says it will continue to grow Snapchat+ focusing on customization and community features, and the move has prompted similar subscription tests from competitors such as Meta.
Major social platform (Snap) reaching $1B ARR from direct revenue and scaling paid subscriptions signals a meaningful shift toward subscription monetization alongside ads; this affects platform revenue models, creator monetization, and competitive moves by rivals (e.g., Meta).
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Key Takeaways & Evidence Grounding
- Snap's direct revenue business reached a $1 billion annualized revenue run rate.
- Snapchat+ has surpassed 25 million subscribers.
- Snapchat+ was launched in 2022 at $3.99 per month.
- Additional paid tiers include Lens+ ($8.99/month), Platinum (ad-free, $15.99/month), and a paid storage plan ($1.99/month); Snapchat+ subscribers get up to 250GB of storage while Platinum users get 5TB.
- Snap launched creator subscriptions in alpha in the U.S. with select creators (Jeremiah Brown, Harry Jowsey, Skai Jackson) who can set monthly prices and offer subscriber-only content, priority replies and ad-free experiences for their Stories.
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Snap Introduces Creator Subscriptions to Boost Revenue Streams
Snap is testing a paid "Creator Subscriptions" feature that lets Snapchat users subscribe to individual creators for exclusive content and recurring payments. The test begins with an initial cohort of about 15 creators (with ~10 more expected in the U.S.) and outreach to Canada, the U.K. and France. Creators can set monthly prices between $4.99 and $19.99 and will receive roughly 60% of subscription revenue after platform fees; Snap will provide performance data to help creators price offerings. The feature will be available initially to eligible iOS users only. Snap framed the move as part of efforts to diversify beyond advertising and build predictable revenue after reporting 24 million subscribers across Snapchat+ and Memories Storage Plans (up 71% year over year) and 474 million daily active users (down 3 million from the prior quarter). The rollout places Snap in competition with direct-to-fan subscription services and platform subscription products from rivals.
Snapchat Launches Creator Subscriptions
Snapchat is launching Creator Subscriptions in alpha, with US-only testers starting February 23 including Jeremiah Brown, Harry Jowsey, and Skai Jackson. Canada, the United Kingdom, and France will gain access in coming weeks, followed by broader European rollout. The new option lets creators offer exclusive content (Snaps and Stories) to subscribers, provide priority replies to public stories, and deliver ad-free experiences to paying fans. Creators can set prices within Snapchat’s suggested tiers, enabling variable pricing across fan segments. This adds to Snapchat’s existing monetization options, such as the Unified Monetization Program and Snap Star Collab Studio (which supports earnings via Lenses). The platform notes Snapchat has 946 million active users, and Snapchat+ totals over 25 million paying subscribers with an annual run rate around $1 billion.
Grok Bot Searches X, Integrates Rival AI Models
SpaceXAI has enhanced its AI agent Grok Bot with the ability to continuously search and analyze the entire X platform. Users can now deploy the agent for 24/7 social listening, brand monitoring, and trend analysis, similar to Google's Information Agents. Grok Bot will also integrate other AI models from competitors, such as Claude Opus 5.5, Midjourney, and Suno, depending on the task. This move signals a shift towards multi-model AI agents and expands the capabilities of AI-driven social media analytics.
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