Observed Signal · Feb 20, 2023 · Product Launch · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Snapchat Reaches 750 Million MAU
Snapchat has surpassed 750 million monthly active users, a figure disclosed by Snap Inc. at its Investor Day. The article notes this MAU figure is more than twice Twitter's, highlighting Snapchat's continued growth and strong engagement. It underscores Snapchat's positioning as an alternative to other social platforms and mentions hallmark features such as Stories, augmented reality (AR) options, Snap Map, and Spotlight. The milestone emphasizes the platform's appeal, particularly among younger users, and reinforces Snapchat's role in the broader social media landscape. The piece frames the update as evidence of sustained user interest and may influence advertiser considerations around reach and engagement across social networks.
Moderate impact on the social platform landscape and ad ecosystem due to user growth milestone.
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Key Takeaways & Evidence Grounding
- Snapchat has over 750 million monthly active users.
- The figure was announced by Snap Inc. at its Investor Day.
- Snapchat is framed as an alternative to other social media platforms.
- Notable features mentioned include Stories, AR options, Snap Map, and Spotlight.
- Snapchat MAU is described as more than double Twitter's MAU.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Snap Exec: Much AI-Generated Content Is Just Crap
In an interview at DMEXCO 2026, Jan Müller, Senior Sales Manager for Largest Customers DACH at Snap, discussed the platform's stance on AI-generated content. Snap has stopped recommending wholly AI-generated videos in Snapchat's Spotlight feed to combat what is often referred to as 'AI slop'. Müller acknowledged that while some AI-generated content is good, much of it is low quality. He also touched on the importance of authenticity and the mix of brand and performance advertisers on the platform.
Snap Exec Urges Brands to Embrace Private Chats
In a guest commentary on Meedia, Jan Müller, Senior Sales Manager Largest Customers DACH at Snap Inc., argues that brands must shift focus from reach to relevance in private communication channels. Citing Snap's 'The Great Brand Reset' study with Mindscope, he highlights that 56% of German respondents share content with a small, specific group, and 61% prefer private interactions with brands via DMs, stories, or chatbots. He emphasizes that chats are not just for customer service but offer potential for brand engagement, especially with Gen Z. He advocates for creating content that provides practical value, using camera and AR for try-before-buy experiences, and being relevant in moments of decision-making. The commentary provides no new product launches or company announcements.
California governor vetoes bill banning 'pervert glasses' secret recording
California Governor Gavin Newsom vetoed Senate Bill 1130, which would have made it illegal to secretly record people using wearable recording devices like smart glasses. Newsom argued the bill defined wearable recording devices too broadly, potentially causing unintended consequences, and that existing state laws already provide adequate protections. The bill aimed to address privacy concerns amid the rise of always-listening devices from companies like Meta and Snap, which have seen significant sales. If enacted, California would have been the first state to regulate smart glasses, with fines or prison time for violators. The decision comes as other countries, like Norway, are considering similar bans. Critics have dubbed such devices 'pervert glasses' following incidents of harassment. The veto means no new specific regulations for these wearables in California yet.
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