Observed Signal · Dec 13, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Snapchat Enables AI-Generated Snaps for Snapchat+
Snapchat is expanding its generative AI features for Snapchat+, the platform’s paid subscription. New tools enable users to create and share AI-generated images within the app, announced on Snapchat’s blog. Access is currently limited to Snapchat+ subscribers, a group Snapchat states includes roughly seven million paying users. One feature allows image generation from text prompts via an AI button in the right-hand camera toolbar, with prompts or templates to choose from, producing outputs reminiscent of DALL-E or Canva. A second feature, Outcropping, uses AI to extend images beyond their borders when users select Expand. The Dreams feature lets friends collaboratively create Dreams, with Snapchat+ subscribers receiving a monthly package of eight Dreams at no extra cost. These updates underscore Snapchat+’s value proposition and its push toward AI-powered content creation.
Moderate industry impact: new AI-powered features on a consumer platform, with monetization via Snapchat+ and limited to paid subscribers.
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Key Takeaways & Evidence Grounding
- Snapchat+ subscribers can generate images from text prompts within the app.
- An AI button in the camera toolbar provides access to the image-generation interface.
- Outcropping uses AI to extend images beyond their borders via the Expand option.
- Dreams enables collaborative Dreams creation; Snapchat+ users receive eight Dreams per month for free.
- Snapchat+ reportedly has about seven million paying subscribers.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Snapchat launches AI Sponsored Snaps
Snapchat is rolling out a new conversational ad format called AI Sponsored Snaps that lets users chat directly with brand-run AI agents inside the app’s Chat tab. The format, which Snap says will reach its roughly 900 million monthly active users, appears as promoted Snaps in the inbox; when opened, users can ask free-form questions or choose preset prompts to interact with a brand’s agent. Conversations can surface product or travel recommendations and may include click-throughs to an advertiser’s website or app for purchase. The launch follows recent company workforce reductions—Snap cut about 1,000 roles two weeks earlier, citing investments in AI. The feature expands Snapchat’s ad product suite by embedding agentic, conversational experiences into direct messages and signals a larger industry push toward dialogic, AI-driven ad formats.
Snapchat Launches AI‑Powered Conversational Ads
Snapchat announced AI Sponsored Snaps, a new ad format that embeds brand-operated AI agents directly into user chats to enable conversational interactions with brands. The feature enters an alpha test that includes a controlled trial with Experian. Snapchat cited strong underlying engagement — more than 950 billion chats in Q1 2026 and over 500 million users who have interacted with its integrated AI “My AI” — and said existing Sponsored Snaps deliver higher conversion rates versus other placements. Snap positions the format as a shift from interruption-based advertising to native conversation-driven discovery, with the company highlighting reported performance gains and quoting Ajit Mohan, Snap Inc.’s Chief Business Officer, on chat becoming valuable ad real estate.
LinkedIn says don't treat leads as finish in B2B
At LinkedIn's B2Believe event in its new Empire State Building space, executives and practitioners called for a shift from lead-centric B2B marketing to a 'full journey' approach that links signals, targeting, creative, full journey, and measurement. Jae Oh, senior director of product management, revealed that fewer than 10% of upper-funnel audiences make it into bottom-funnel campaigns, urging marketers to connect awareness with demand capture. Research from LinkedIn's B2B Institute with eMarketer showed 77% of marketers say they no longer target individuals, yet only 31% have a playbook for activating audiences down the funnel. Practitioners from Canva, SAP, Mastercard, and others shared examples of aligning marketing and sales on common signals. LinkedIn also outlined a product roadmap focused on cost-per-opportunity targeting, multi-format campaigns, agentic workflows, and incrementality forecasting.
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