Observed Signal · Mar 23, 2023 · Product Launch · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Snap Launches AR Enterprise Services for Virtual Shopping
Snap Inc. has introduced an AR Enterprise Services (ARES) team to bring its virtual shopping technologies outside the Snapchat app and into brands’ own websites and apps. ARES bundles Snap’s shopping technologies into a SaaS Shopping Suite featuring AR Try-On with Image Try-On and Live AR, a 3D Viewer, AI-driven Fit & Sizing recommendations, an Enterprise Manager Backend for AR creation and asset catalog management, and integration services to implement the solutions on client properties. The offering targets apparel and accessory brands and aims to improve online purchase confidence, boost brand loyalty, and increase conversions while reducing returns. ARES draws on Snap’s technology heritage, including the 2020 acquisition of Fit Analytics, and assets from Vertebrae and FORMA; Jill Popelka leads the ARES team. The article notes the information is based on Snap’s official press release.
Introduction of an enterprise AR shopping SaaS product with potential impact on e-commerce tech and adoption of AR in retail.
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Key Takeaways & Evidence Grounding
- Snap Inc. launches AR Enterprise Services (ARES) team to enable virtual shopping outside the app.
- ARES stands for AR Enterprise Services and bundles AR shopping tech into a SaaS Shopping Suite.
- Core elements: AR Try-On (Image Try-On and Live Try-On), 3D-Viewer, Fit & Sizing recommendations, Enterprise Manager Backend, and Integrations Services.
- Target customers are brands selling apparel and accessories; aims to boost conversions and reduce returns.
- ARES leverages Snap technologies and acquisitions including Fit Analytics (2020), Vertebrae, and FORMA; Jill Popelka leads the ARES team.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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