Observed Signal · Sep 10, 2026 · Product Launch · Source: PR Newswire: Advertising & Marketing · Impact: 2/5 · Sentiment: Positive
SMiT unveils UWB-enabled CI+ 2.0 dongle and Presence-Aware TV platform at IBC2026
SMiT, a provider of secure TV-access hardware, unveiled its Presence-Aware TV platform at IBC2026, anchored by a CI+ 2.0 USB dongle integrating Ultra-Wideband (UWB) technology. The solution is designed for Free-TV and Pay-TV operators, enabling privacy-conscious audience awareness and interactive advertising on the main screen. The platform combines SMiT's hardware, TrueSense UWB integration layer, The Hashgraph Group's BrandBoost TV Awareness product, and Sofia Digital's TV application expertise. It allows opted-in viewers' smartphones to be associated with the TV session via UWB, enabling personalized content, gamified engagement, and location-based authentication. Use cases include live sports predictions, ad trivia, and presence-aware personalization, with optional recording of engagement events on Hedera DLT. The platform aims to shift from broad audience estimates to permission-based, outcome-oriented advertising metrics.
Novel integration of UWB technology for TV audience measurement and interactive advertising, but it's a niche product launch from a hardware vendor, not industry-shifting.
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Key Takeaways & Evidence Grounding
- SMiT unveiled a CI+ 2.0 USB dongle with UWB technology for presence-aware TV at IBC2026.
- The platform integrates TrueSense UWB, The Hashgraph Group's BrandBoost, and Sofia Digital's TV app capabilities.
- The solution is aimed at Pay-TV operators for privacy-conscious audience awareness and measurable advertising.
- Live demonstrations at IBC2026 show smartphone-to-TV association via UWB.
- Engagement and reward events can be recorded on Hedera DLT for transparent measurement.
Ontology Mapping & Concepts
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