Observed Signal · Jan 27, 2020 · Partnership · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Smarketer Named Google CSS Premium Partner
Smarketer, the largest pure Google Ads agency in the DACH region, has been named a Google CSS Premium Partner. The designation places it among only 29 CSS Premium Partners worldwide, with six based in Germany. As a CSS Premium Partner, Smarketer gains access to exclusive Google workshops, premium insights, and a higher-priority support channel, along with access to Google business plans to adapt client strategies quickly in response to algorithm changes. Eligibility requires the partner to manage at least 500 merchants in Google's portal and to complete various technical certifications, as well as the ability to track conversions for all clients. Smarketer employs about 120 staff and serves around 800 customers, and it remains a Google Premier Partner while also being a Microsoft Advertising Elite Channel Partner with Bing campaign capabilities. The information comes from an official press release by Smarketer.
Google CSS Premium Partner status indicates exclusivity and significance within the AdTech partner ecosystem.
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Key Takeaways & Evidence Grounding
- Smarketer named Google CSS Premium Partner
- One of only 29 CSS Premium Partners worldwide (six in Germany)
- Premium status grants access to exclusive Google workshops, premium insights, and higher-priority technical support
- CSS Premium eligibility requires 500+ merchants in the portal and successful technical certifications; requires conversion tracking for all clients
- Smarketer: ~120 employees, ~800 customers; Google Premier Partner and Microsoft Advertising Elite Channel Partner
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Amazon unveils new Alexa tablets with AI and Google Play
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Grok Bot Searches X, Integrates Rival AI Models
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OpenAI defends advertising in ChatGPT for humanity's benefit
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