Observed Signal · Jul 6, 2026 · Research / Study · Source: persoenlich.com News · Impact: 3/5 · Sentiment: Neutral
Small Firms Beat Corporates in AI Search Visibility
Swiss provider Geoquality.ai analysed 300 Swiss domains across 12 industries using its Seakt scoring system and concluded that visibility inside AI answer systems (e.g., ChatGPT, Perplexity) does not depend solely on company size or ad budget. Seakt scores sites 0–100 on structured data, entity clarity, authority, content quality and technical accessibility and found smaller firms sometimes score higher than well-known corporations. Examples include the fintech Aktionariat (90) versus Julius Bär (36) and EFG (33), and trustee Findea (80) versus KPMG (64), Deloitte (51) and EY (48). Geoquality.ai reports seven domains deliberately block AI crawlers (including luxury and premium brands) and about 43 large brands are effectively invisible to AI systems due to generic bot-protection (Cloudflare, Akamai). Seakt was published as a working paper in May 2026 by founder Marco Biner; full rankings are available on Geoquality.ai.
Highlights that structural and technical site factors determine visibility in LLM-based answer systems; relevant for SEO, corporate communications and brand visibility as search shifts from clicks to AI answers. Also reveals accidental invisibility due to bot-protection services.
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Key Takeaways & Evidence Grounding
- Geoquality.ai evaluated 300 Swiss domains across 12 industries using its Seakt scoring system.
- Seakt measures structured data, entity clarity, authority, content quality and technical accessibility on a 0–100 scale.
- Examples from the study: Aktionariat scored 90 vs Julius Bär 36 and EFG 33; Findea scored 80 vs KPMG 64, Deloitte 51 and EY 48.
- Seven of the 300 domains actively block AI crawlers (examples: Four Seasons, Park Hyatt, Swiss Life); roughly 43 large brands are unintentionally invisible to AI systems because of generic bot-protection like Cloudflare or Akamai.
- Seakt was published as a working paper in May 2026 by Geoquality.ai founder Marco Biner and includes the founder's online shop HODL.swiss as a declared case with a 90 score.
Connected Companies & Entities
5 Entities mapped“Geoquality.ai names trustee Findea with 80 points compared with 64 for KPMG, 51 for Deloitte and 48 for EY....”
“Geoquality.ai names trustee Findea with 80 points compared with 64 for KPMG, 51 for Deloitte and 48 for EY....”
“Geoquality.ai names trustee Findea with 80 points compared with 64 for KPMG, 51 for Deloitte and 48 for EY....”
“Around 43 other large brands are effectively invisible to AI systems unintentionally as a side effect of generic bot-protection systems like...”
“Around 43 other large brands are effectively invisible to AI systems unintentionally as a side effect of generic bot-protection systems like...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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