Observed Signal · Oct 27, 2026 · Market Signal · Source: Skai · Impact: 2/5
Skai Q3 Report Highlights Full-Funnel Investment and Growing AI Adoption Ahead of Holiday Shopping
Skai released its Q3 2026 Quarterly Trends Report, highlighting full-funnel investment and growing AI adoption ahead of the holiday shopping season.
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Four holiday reports reveal split on AI adoption
Four vendor reports (Basis, Salesforce, Attentive, Alchemer) agree that holiday shoppers are starting earlier, spending more deliberately, and expecting more relevant experiences. They diverge sharply on AI: Attentive reports high usage (around 70%) across the shopping journey, Basis finds only 17% expect to use AI while shopping, Alchemer measures trust in AI recommendations at 35.4%, and Salesforce frames AI agents as an emerging product-discovery channel. The differences largely reflect varying questions and measurement approaches (usage, intent, trust, or future channel readiness). The reports imply marketers should prepare product information and fundamentals (accurate product data, reviews, personalized offers) for AI-driven discovery even as consumer adoption and trust remain uneven.
Comscore Releases Q2 AI Intelligence Report 2026 and Announces Q2 2026 Financial Results
Comscore has released its Q2 AI Intelligence Report 2026, highlighting the impact of AI-led consumer tools on the consumer journey. Additionally, the company announced it will report second quarter 2026 financial results on July 29, 2026, and has expanded its AI intelligence to measure sponsored chat advertising.
Comscore’s latest AI Intelligence Report Shows Competition Intensifying as Claude and Gemini Gain Ground on ChatGPT
Comscore, a global leader in measuring and analyzing consumer behaviors, today released its Q2 2026 AI Intelligence Report, which shows that consumers are rapidly diversifying which AI assis...
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